SBD/4/Olympics

WIEDEN & KENNEDY TO HANDLE COKE'S OLYMPIC ACCOUNT

     Weiden & Kennedy is "spearheading" advertising for Coca-
Cola's '96 Olympics sponsorship with a "massive" campaign touting
both "Coca-Cola's hometown of Atlanta and its longtime
relationship with the Olympics," according to AD AGE.  Gleason &
Sloan report Weiden & Kennedy won the assignment because of its
work for Coke's for the World Cup last year, "pulled from
Creative Artists Agency after it failed to show sports
expertise."  A spokesperson for Coca-Cola declined to say when
the ads will run or what they will look like, but Gleason & Sloan
notes that Weiden & Kennedy "have come up with more than a dozen
campaign creative concepts" (AD AGE, 10/2 issue).
Return to top

Related Topics:

Coca-Cola, Olympics

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug