Rio Increases Budget For '16 Olympics Phelps Coming Out Of Retirement Concerns Over Rio Olympics Prep Mounting USOC Hopes To Narrow '24 Bid List Coke Goes Big With World Cup Campaign IOC's Bach Appoints New Commission Heads USA Luge Elects 11-Person BOD Details Emerge About Rio Games Golf Fields PNC Park Switching From Pepsi To Coca-Cola L.A. Increases Efforts For '24 Games Bid
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WIEDEN & KENNEDY TO HANDLE COKE'S OLYMPIC ACCOUNT
Published October 4, 1995
Weiden & Kennedy is "spearheading" advertising for Coca- Cola's '96 Olympics sponsorship with a "massive" campaign touting both "Coca-Cola's hometown of Atlanta and its longtime relationship with the Olympics," according to AD AGE. Gleason & Sloan report Weiden & Kennedy won the assignment because of its work for Coke's for the World Cup last year, "pulled from Creative Artists Agency after it failed to show sports expertise." A spokesperson for Coca-Cola declined to say when the ads will run or what they will look like, but Gleason & Sloan notes that Weiden & Kennedy "have come up with more than a dozen campaign creative concepts" (AD AGE, 10/2 issue).