S.F. Begins Effort To Land '24 Games IOC's Bach: Reform Will Make Bid Process Friendlier IOC Releases Reform Agenda Beijing Seen As Front-Runner For '22 Games Giants' Baer Leading Bay Area's '24 Bid USOC May Help Colleges Fund Olympic Sports Boston Bid Hinges On Proximity Of Venues Boston Mayor Changes Tune On Olympics Bid Boston Bid To Use Computer Model To Make Case Could Oslo's Move Be Impetus For IOC Change?
WIEDEN & KENNEDY TO HANDLE COKE'S OLYMPIC ACCOUNT
Published October 4, 1995
Weiden & Kennedy is "spearheading" advertising for Coca- Cola's '96 Olympics sponsorship with a "massive" campaign touting both "Coca-Cola's hometown of Atlanta and its longtime relationship with the Olympics," according to AD AGE. Gleason & Sloan report Weiden & Kennedy won the assignment because of its work for Coke's for the World Cup last year, "pulled from Creative Artists Agency after it failed to show sports expertise." A spokesperson for Coca-Cola declined to say when the ads will run or what they will look like, but Gleason & Sloan notes that Weiden & Kennedy "have come up with more than a dozen campaign creative concepts" (AD AGE, 10/2 issue).