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WIEDEN & KENNEDY TO HANDLE COKE'S OLYMPIC ACCOUNT
Published October 4, 1995
Weiden & Kennedy is "spearheading" advertising for Coca- Cola's '96 Olympics sponsorship with a "massive" campaign touting both "Coca-Cola's hometown of Atlanta and its longtime relationship with the Olympics," according to AD AGE. Gleason & Sloan report Weiden & Kennedy won the assignment because of its work for Coke's for the World Cup last year, "pulled from Creative Artists Agency after it failed to show sports expertise." A spokesperson for Coca-Cola declined to say when the ads will run or what they will look like, but Gleason & Sloan notes that Weiden & Kennedy "have come up with more than a dozen campaign creative concepts" (AD AGE, 10/2 issue).