Casey Wasserman Takes Over L.A.'s Olympics Bid Boston Mayor Weighing Potential Olympic Bid World Cup Brings Optimism For '16 Rio Games John Fish Touts Boston As Olympic Host City Coke Leery Of Pepsi Ads Near Daytona Construction Costs A Concern For Tokyo Games Rio Still Way Behind For '16 Games Olympic Museum Nears Deal With USOC Brands Active Around World Cup Despite Protests USOC Narrows Possible '24 Bid To Four Cities
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WIEDEN & KENNEDY TO HANDLE COKE'S OLYMPIC ACCOUNT
Published October 4, 1995
Weiden & Kennedy is "spearheading" advertising for Coca- Cola's '96 Olympics sponsorship with a "massive" campaign touting both "Coca-Cola's hometown of Atlanta and its longtime relationship with the Olympics," according to AD AGE. Gleason & Sloan report Weiden & Kennedy won the assignment because of its work for Coke's for the World Cup last year, "pulled from Creative Artists Agency after it failed to show sports expertise." A spokesperson for Coca-Cola declined to say when the ads will run or what they will look like, but Gleason & Sloan notes that Weiden & Kennedy "have come up with more than a dozen campaign creative concepts" (AD AGE, 10/2 issue).