IOC Criticized For Allowing Russia To Field Team Australians Unhappy With Olympic Village USA Gymnastics Agrees To Buy Karolyi Ranch Editorials Call For Complete Russian Oly Ban Tennis Players Drop From Games Citing Zika Russia Expects Rio Decision By Sunday Nissan Creates Rio Games Face-Painting App Brazil Revising Olympics Security Measures Coke's Bea Perez Gets Expanded Authority Top Tennis Players Still Committed To Rio
WIEDEN & KENNEDY TO HANDLE COKE'S OLYMPIC ACCOUNT
Published October 4, 1995
Weiden & Kennedy is "spearheading" advertising for Coca- Cola's '96 Olympics sponsorship with a "massive" campaign touting both "Coca-Cola's hometown of Atlanta and its longtime relationship with the Olympics," according to AD AGE. Gleason & Sloan report Weiden & Kennedy won the assignment because of its work for Coke's for the World Cup last year, "pulled from Creative Artists Agency after it failed to show sports expertise." A spokesperson for Coca-Cola declined to say when the ads will run or what they will look like, but Gleason & Sloan notes that Weiden & Kennedy "have come up with more than a dozen campaign creative concepts" (AD AGE, 10/2 issue).