S.F. Begins Effort To Land '24 Games IOC's Bach: Reform Will Make Bid Process Friendlier IOC Releases Reform Agenda Beijing Seen As Front-Runner For '22 Games Giants' Baer Leading Bay Area's '24 Bid USOC May Help Colleges Fund Olympic Sports Boston Bid Hinges On Proximity Of Venues Boston Mayor Changes Tune On Olympics Bid Boston Bid To Use Computer Model To Make Case Could Oslo's Move Be Impetus For IOC Change?
SWATCH HOPES CUSTOMERS TAKE TIME TO TRY THEM ON
Published October 4, 1995
Swatch plans to "leverage" its $40M sponsorship of the Atlanta Games with two promotions, according to the latest issue of BRANDWEEK. The two promotions will be a sweepstakes and "gift-with-purchase" giveaway, "designed to drive traffic in department stores." Spethmann & Underwood report the company will launch Swatch Olympic Time Trials next week, a program in which shoppers who try on a watch will be entered in a grand prize giveaway of a trip to the '96 Games. After Thanksgiving, Swatch will kick off a "gift-with-purchase" promotion where customers who buy a watch will receive a datebook illustrated with "historic Olympic posters and Swatch designs" (BRANDWEEK, 10/2 issue).