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SWATCH HOPES CUSTOMERS TAKE TIME TO TRY THEM ON
Published October 4, 1995
Swatch plans to "leverage" its $40M sponsorship of the Atlanta Games with two promotions, according to the latest issue of BRANDWEEK. The two promotions will be a sweepstakes and "gift-with-purchase" giveaway, "designed to drive traffic in department stores." Spethmann & Underwood report the company will launch Swatch Olympic Time Trials next week, a program in which shoppers who try on a watch will be entered in a grand prize giveaway of a trip to the '96 Games. After Thanksgiving, Swatch will kick off a "gift-with-purchase" promotion where customers who buy a watch will receive a datebook illustrated with "historic Olympic posters and Swatch designs" (BRANDWEEK, 10/2 issue).