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SWATCH HOPES CUSTOMERS TAKE TIME TO TRY THEM ON

     Swatch plans to "leverage" its $40M sponsorship of the
Atlanta Games with two promotions, according to the latest issue
of BRANDWEEK.  The two promotions will be a sweepstakes and
"gift-with-purchase" giveaway, "designed to drive traffic in
department stores."  Spethmann & Underwood report the company
will launch Swatch Olympic Time Trials next week, a program in
which shoppers who try on a watch will be entered in a grand
prize giveaway of a trip to the '96 Games.  After Thanksgiving,
Swatch will kick off a "gift-with-purchase" promotion where
customers who buy a watch will receive a datebook illustrated
with "historic Olympic posters and Swatch designs" (BRANDWEEK,
10/2 issue).
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