USOC Eyes '24 Olympics Bid Bach Speaks On Formidable Challenges Facing IOC USOC Extends Blackmun Through '16 Philly Seeking Olympic Advice From London Sochi Aiming For "Safest Games Ever" New IOC President Holds Summit Romney Backs Boston Bid For '24 Games Sochi Games Facing Security Challenges IOC Prez To Kerry: Russia Will Not Discrimiate USOC Outlines Stance On Russia Anti-Gay Laws
SWATCH HOPES CUSTOMERS TAKE TIME TO TRY THEM ON
Published October 4, 1995
Swatch plans to "leverage" its $40M sponsorship of the Atlanta Games with two promotions, according to the latest issue of BRANDWEEK. The two promotions will be a sweepstakes and "gift-with-purchase" giveaway, "designed to drive traffic in department stores." Spethmann & Underwood report the company will launch Swatch Olympic Time Trials next week, a program in which shoppers who try on a watch will be entered in a grand prize giveaway of a trip to the '96 Games. After Thanksgiving, Swatch will kick off a "gift-with-purchase" promotion where customers who buy a watch will receive a datebook illustrated with "historic Olympic posters and Swatch designs" (BRANDWEEK, 10/2 issue).