SBD/4/Olympics

BUICK TO UNVEIL OLYMPIC REGAL AT THE END OF THE MONTH

     Buick plans to launch the "first and possibly only sedan"
that GM will offer bearing the Olympic logo, according to
BRANDWEEK.  The Olympic Regal will cost about $20,000 and will
include golden Olympic rings on the outside, more logos on the
interior upholstery and gold wheels.  Buick is the "first car
lined up to feature the rings on the product itself," but
BRANDWEEK's Steve Gelsi reports that GMC "may also have an
Olympic model truck."  Buick plans to unveil the car on October
24 in Atlanta and officials said they may feature the car in
upcoming TV spots breaking next spring (BRANDWEEK, 10/2 issue).
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General Motors, Olympics

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