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BUICK TO UNVEIL OLYMPIC REGAL AT THE END OF THE MONTH
Published October 4, 1995
Buick plans to launch the "first and possibly only sedan" that GM will offer bearing the Olympic logo, according to BRANDWEEK. The Olympic Regal will cost about $20,000 and will include golden Olympic rings on the outside, more logos on the interior upholstery and gold wheels. Buick is the "first car lined up to feature the rings on the product itself," but BRANDWEEK's Steve Gelsi reports that GMC "may also have an Olympic model truck." Buick plans to unveil the car on October 24 in Atlanta and officials said they may feature the car in upcoming TV spots breaking next spring (BRANDWEEK, 10/2 issue).