L.A. Council Questions Revised '24 Olympic Plans NHL Could Skip '18 Games, Return For Beijing USOC Gets Nearly $300M If L.A. Lands '24 Games USOC, LA 2024 Reach Marketing Agreement Revised LA 2024 Bid New Venues Added USOC Shows Diversity Hiring Stats LA 2024 Expands Olympic Venue Plans To Other Cities IOC Faces Several Issues, Including Bid Resistance Rome Drops Olympics Bid For Financial Reasons LA 2024 Releases Spot Year Out From Host City Vote
BUICK TO UNVEIL OLYMPIC REGAL AT THE END OF THE MONTH
Published October 4, 1995
Buick plans to launch the "first and possibly only sedan" that GM will offer bearing the Olympic logo, according to BRANDWEEK. The Olympic Regal will cost about $20,000 and will include golden Olympic rings on the outside, more logos on the interior upholstery and gold wheels. Buick is the "first car lined up to feature the rings on the product itself," but BRANDWEEK's Steve Gelsi reports that GMC "may also have an Olympic model truck." Buick plans to unveil the car on October 24 in Atlanta and officials said they may feature the car in upcoming TV spots breaking next spring (BRANDWEEK, 10/2 issue).