SBD/4/Olympics

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  • BUICK TO UNVEIL OLYMPIC REGAL AT THE END OF THE MONTH

         Buick plans to launch the "first and possibly only sedan"
    that GM will offer bearing the Olympic logo, according to
    BRANDWEEK.  The Olympic Regal will cost about $20,000 and will
    include golden Olympic rings on the outside, more logos on the
    interior upholstery and gold wheels.  Buick is the "first car
    lined up to feature the rings on the product itself," but
    BRANDWEEK's Steve Gelsi reports that GMC "may also have an
    Olympic model truck."  Buick plans to unveil the car on October
    24 in Atlanta and officials said they may feature the car in
    upcoming TV spots breaking next spring (BRANDWEEK, 10/2 issue).
    

    Print | Tags: General Motors, Olympics
  • SWATCH HOPES CUSTOMERS TAKE TIME TO TRY THEM ON

         Swatch plans to "leverage" its $40M sponsorship of the
    Atlanta Games with two promotions, according to the latest issue
    of BRANDWEEK.  The two promotions will be a sweepstakes and
    "gift-with-purchase" giveaway, "designed to drive traffic in
    department stores."  Spethmann & Underwood report the company
    will launch Swatch Olympic Time Trials next week, a program in
    which shoppers who try on a watch will be entered in a grand
    prize giveaway of a trip to the '96 Games.  After Thanksgiving,
    Swatch will kick off a "gift-with-purchase" promotion where
    customers who buy a watch will receive a datebook illustrated
    with "historic Olympic posters and Swatch designs" (BRANDWEEK,
    10/2 issue).
    

    Print | Tags: Olympics
  • WIEDEN & KENNEDY TO HANDLE COKE'S OLYMPIC ACCOUNT

         Weiden & Kennedy is "spearheading" advertising for Coca-
    Cola's '96 Olympics sponsorship with a "massive" campaign touting
    both "Coca-Cola's hometown of Atlanta and its longtime
    relationship with the Olympics," according to AD AGE.  Gleason &
    Sloan report Weiden & Kennedy won the assignment because of its
    work for Coke's for the World Cup last year, "pulled from
    Creative Artists Agency after it failed to show sports
    expertise."  A spokesperson for Coca-Cola declined to say when
    the ads will run or what they will look like, but Gleason & Sloan
    notes that Weiden & Kennedy "have come up with more than a dozen
    campaign creative concepts" (AD AGE, 10/2 issue).
    

    Print | Tags: Coca-Cola, Olympics
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