Buick plans to launch the "first and possibly only sedan"
that GM will offer bearing the Olympic logo, according to
BRANDWEEK.  The Olympic Regal will cost about $20,000 and will
include golden Olympic rings on the outside, more logos on the
interior upholstery and gold wheels.  Buick is the "first car
lined up to feature the rings on the product itself," but
BRANDWEEK's Steve Gelsi reports that GMC "may also have an
Olympic model truck."  Buick plans to unveil the car on October
24 in Atlanta and officials said they may feature the car in
upcoming TV spots breaking next spring (BRANDWEEK, 10/2 issue).

     Swatch plans to "leverage" its $40M sponsorship of the
Atlanta Games with two promotions, according to the latest issue
of BRANDWEEK.  The two promotions will be a sweepstakes and
"gift-with-purchase" giveaway, "designed to drive traffic in
department stores."  Spethmann & Underwood report the company
will launch Swatch Olympic Time Trials next week, a program in
which shoppers who try on a watch will be entered in a grand
prize giveaway of a trip to the '96 Games.  After Thanksgiving,
Swatch will kick off a "gift-with-purchase" promotion where
customers who buy a watch will receive a datebook illustrated
with "historic Olympic posters and Swatch designs" (BRANDWEEK,
10/2 issue).

     Weiden & Kennedy is "spearheading" advertising for Coca-
Cola's '96 Olympics sponsorship with a "massive" campaign touting
both "Coca-Cola's hometown of Atlanta and its longtime
relationship with the Olympics," according to AD AGE.  Gleason &
Sloan report Weiden & Kennedy won the assignment because of its
work for Coke's for the World Cup last year, "pulled from
Creative Artists Agency after it failed to show sports
expertise."  A spokesperson for Coca-Cola declined to say when
the ads will run or what they will look like, but Gleason & Sloan
notes that Weiden & Kennedy "have come up with more than a dozen
campaign creative concepts" (AD AGE, 10/2 issue).