SBD/30/Sports Media

MOGUL WATCH: COMCAST TO PURCHASE SCRIPPS CABLE DIVISION

     Comcast Corp., the Philadelphia based telecom company, has
announced the purchase of the cable TV operations of the E.W.
Scripps Co.  The deal would increase Comcast's subscriber base by
about 23%.  If the deal goes through, Comcast will add about
800,000 cable customers, increasing their total to 4.3 million
and making them the third-largest cable operator in the U.S.,
behind TCI and Time Warner.  Scripps systems include three main
areas: Sacramento, Knoxville and Chattanooga (PHILADELPHIA
INQUIRER, 10/30).
     CHANGING THE WAY NEW YORK LOOKS AT SUNDAY:  The New York
Post, owned by Rupert Murdoch's News Corp., will begin producing
a Sunday paper this spring (AD AGE ONLINE, 10/30).
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