SBD/3/Sponsorships Advertising Marketing


     The Athletic Footwear Association has released a national
study showing that consumer purchases of athletic footwear have
declined by 4% (in terms of pairs sold) during the first four
months of '95 compared to the same period last year.  But
spending only decreased .5% for athletic footwear during all of
'95.  The big boost was in outdoor-look shoes, as consumers
purchased 20% more pairs from January to April than last year and
spent 15% more.  Greg Hartley, Exec Dir of Athletic Footwear
Association: "The industry consensus is that outdoor looks will
remain popular this year, but probably won't become an
overwhelming fashion choice."  Purchase of men's athletic
footwear rose in both pairs (33.7 million) and dollars ($1.42B),
while women's declined in both (46.9 million and $1.39B) (AFA).
     KAEPA IS  UP: Kaepa, Inc., an athletic footwear manufacturer
outfitting teenage females with performance and casual shoes, has
reported a year-to-date increase in domestic net sales of 54%
through August 12.  The company projects '95 year-end figures to
increase 58%.  A boost has come from their Brace shoe, a
volleyball shoe with a self-contained brace system built in
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