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STUDY SHOWS OUTDOOR LOOK HOT IN FOOTWEAR CATEGORY
Published October 3, 1995
The Athletic Footwear Association has released a national study showing that consumer purchases of athletic footwear have declined by 4% (in terms of pairs sold) during the first four months of '95 compared to the same period last year. But spending only decreased .5% for athletic footwear during all of '95. The big boost was in outdoor-look shoes, as consumers purchased 20% more pairs from January to April than last year and spent 15% more. Greg Hartley, Exec Dir of Athletic Footwear Association: "The industry consensus is that outdoor looks will remain popular this year, but probably won't become an overwhelming fashion choice." Purchase of men's athletic footwear rose in both pairs (33.7 million) and dollars ($1.42B), while women's declined in both (46.9 million and $1.39B) (AFA). KAEPA IS UP: Kaepa, Inc., an athletic footwear manufacturer outfitting teenage females with performance and casual shoes, has reported a year-to-date increase in domestic net sales of 54% through August 12. The company projects '95 year-end figures to increase 58%. A boost has come from their Brace shoe, a volleyball shoe with a self-contained brace system built in (Kaepa).