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RUSSELL KEEPS HOME-TOWN AUBURN IN THE FOLD AS NIKE HOVERED
Published October 3, 1995
Russell Corp. and Auburn Univ. have announced a $2.9M deal that will keep the team and Coach Terry Bowden in Russell uniforms past the year 2000. The five-year deal makes Russell the official supplier of all 19 men's and women's teams at Auburn. Russell is currently building a $30M licensed products division in Columbus, GA. Auburn has been with Russell since '50, but the "relationship became strained last spring" when Nike courted the athletic department. At that time, critics said Auburn "was snubbing a long tradition with Russell and possibly hurting a home-grown company." The deal is with the athletic department, and previous contracts, such as Bowden's shoe deal with Nike, are not affected. The deal calls for Russell to provide $350,000 in products each year and an additional $235,00 through "royalty guarantees, advertising commitments, and support of academic enhancement programs" (Mark Rice, COLUMBUS LEDGER, 10/3).