SBD/3/Sponsorships Advertising Marketing

NBA SPREADS DEMOCRACY: WILL MURESAN SWEEP EASTERN BLOC?

     The NBA will expand its All-Star Game voting further than
any U.S. sports league by distributing ballots in eight languages
and twelve countries, according to Michael Hiestand of USA TODAY.
The balloting will be handled by league sponsor Foot-Locker, who
will put 10 million ballots in its 2,000 stores worldwide while
just 175,000 ballots will be available in each NBA arena.
Hiestand writes that this "extends the NBA's international
aggressiveness," which ranges from non-U.S. merchandise sales to
TV outside the U.S.  The league also opened its first "official
fan club Japan, and, "with Nike, is building official NBA jungle
gyms in China" (USA TODAY, 10/3).
     CAN RODMAN FLY IN WINDY CITY?  Several prominent ad execs
"question the marketability in Chicago" of new Bull Dennis
Rodman, according to Fred Mitchell of the CHICAGO TRIBUNE.  PR
exec Jennifer Hauser-Bragg said Rodman "will  have to sell
himself to Chicagoans," adding that fans "grew tired of Scottie
Pippen's off-court misadventures ... and will be less inclined to
tolerate Rodman if he crosses the line" (CHICAGO TRIBUNE, 10/3).
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NBA, Nike

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