Buss' Decision To Fire Her Brother Hits Home PR Experts Talk Handling Of Dolan-Oakley Crisis Kings Cite Culture Change For Trading Cousins NBA ASG Has Best Viewership Since '13 Silver Wants NBA All-Star Game In Charlotte Silver Says Age Minimum Needs To Be Studied New Orleans Praised For Hosting NBA All-Star Weekend Nike Uses Davis For ASG Weekend "Equality" Ads New NBA Jersey Deals Could Signal Changing Market NBPA, Players Look To Profit Off Images
SBD/3/Sponsorships Advertising Marketing
NBA SPREADS DEMOCRACY: WILL MURESAN SWEEP EASTERN BLOC?
Published October 3, 1995
The NBA will expand its All-Star Game voting further than any U.S. sports league by distributing ballots in eight languages and twelve countries, according to Michael Hiestand of USA TODAY. The balloting will be handled by league sponsor Foot-Locker, who will put 10 million ballots in its 2,000 stores worldwide while just 175,000 ballots will be available in each NBA arena. Hiestand writes that this "extends the NBA's international aggressiveness," which ranges from non-U.S. merchandise sales to TV outside the U.S. The league also opened its first "official fan club Japan, and, "with Nike, is building official NBA jungle gyms in China" (USA TODAY, 10/3). CAN RODMAN FLY IN WINDY CITY? Several prominent ad execs "question the marketability in Chicago" of new Bull Dennis Rodman, according to Fred Mitchell of the CHICAGO TRIBUNE. PR exec Jennifer Hauser-Bragg said Rodman "will have to sell himself to Chicagoans," adding that fans "grew tired of Scottie Pippen's off-court misadventures ... and will be less inclined to tolerate Rodman if he crosses the line" (CHICAGO TRIBUNE, 10/3).