Silver Optimistic About New Bucks' Arena Roberts Challenges Silver As She Settles In USOC Extends Nike Deal Through '20 2014 Reader Survey: NBA App Review: Cavaliers For iPhone Patriots' Nike Shoe Goes On Sale Monday Bucks' Edens Outlines Downtown Arena Vision Roberts Says Taylor Suspension Was Excessive Iverson Protests Nike Tribute Shoe Sonic Signs Durant As First Athlete Endorser
SBD/3/Sponsorships Advertising Marketing
NBA SPREADS DEMOCRACY: WILL MURESAN SWEEP EASTERN BLOC?
Published October 3, 1995
The NBA will expand its All-Star Game voting further than any U.S. sports league by distributing ballots in eight languages and twelve countries, according to Michael Hiestand of USA TODAY. The balloting will be handled by league sponsor Foot-Locker, who will put 10 million ballots in its 2,000 stores worldwide while just 175,000 ballots will be available in each NBA arena. Hiestand writes that this "extends the NBA's international aggressiveness," which ranges from non-U.S. merchandise sales to TV outside the U.S. The league also opened its first "official fan club Japan, and, "with Nike, is building official NBA jungle gyms in China" (USA TODAY, 10/3). CAN RODMAN FLY IN WINDY CITY? Several prominent ad execs "question the marketability in Chicago" of new Bull Dennis Rodman, according to Fred Mitchell of the CHICAGO TRIBUNE. PR exec Jennifer Hauser-Bragg said Rodman "will have to sell himself to Chicagoans," adding that fans "grew tired of Scottie Pippen's off-court misadventures ... and will be less inclined to tolerate Rodman if he crosses the line" (CHICAGO TRIBUNE, 10/3).