WME-IMG To Sell Naming Rights In Denver Vinik Says Lightning Breaking Even Financially Lightning Open Mall Store On Black Friday Whitesell, Emanuel Discuss WME-IMG Potential Social Studies: WME-IMG's Kami Mattioli UFC Canada Boss Tom Wright Let Go Morehouse: Penguins No Longer For Sale Lightning, Uber Partnership Raises Legal Questions Pens Could Pocket $9M Annually For Naming Rights PPG Gets Naming Rights For Pens' Arena
SBD/3/Sponsorships Advertising Marketing
Published October 3, 1995
The Lightning are expanding their retail presence in the Tampa area. The Lightning Locker in Foot Locker, Champ Sports and other sports attire stores in Tampa area malls is part of the expansion. The team has opened a 500-square foot shop and a pushcart in two area malls, joining two other specialty spots in the area. Leases for team-operated retail areas run until December 31, but could be extended (TAMPA TRIBUNE, 10/3)....The plight of sports bars is examined in the DETROIT NEWS. With alcohol consumption declining, "bar owners are finding they must offer more than just cold beer" (DETROIT NEWS, 10/3)... OfficeMax will contribute $1,000 to charity for each time any Indian player hits a home run over the OfficeMax sign in right field at Jacobs Field during the playoffs (OfficeMax)....Hallmark/ Tassone has been named agency of record for the Penguins. In addition, Pittsburgh Sports Associates, the team's parent organization, also awarded them assignments for the Stingers soccer team and for the Iceoplex, the Penguins training facility. Billings were not disclosed. Hallmark/Tassone is the 4th largest agency in Pittsburgh (Penguins)....Ads running just before or after the O.J. Simpson verdict could go for $200,000 per 30-second -- 470% above normal (USA TODAY, 10/3)....Kash n' Karry is expected to title sponsor of the Florida Grand Prix. IMG, which owns and operates the event, declined to confirm (TAMPA TRIBUNE, 10/3).