SBD/3/Sponsorships Advertising Marketing


     The Lightning are expanding their retail presence in the
Tampa area.  The Lightning Locker in Foot Locker, Champ Sports
and other sports attire stores in Tampa area malls is part of the
expansion.  The team has opened a 500-square foot shop and a
pushcart in two area malls, joining two other specialty spots in
the area.  Leases for team-operated retail areas run until
December 31, but could be extended (TAMPA TRIBUNE, 10/3)....The
plight of sports bars is examined in the DETROIT NEWS.  With
alcohol consumption declining, "bar owners are finding they must
offer more than just cold beer" (DETROIT NEWS, 10/3)... OfficeMax
will contribute $1,000 to charity for each time any Indian player
hits a home run over the OfficeMax sign in right field at Jacobs
Field during the playoffs (OfficeMax)....Hallmark/ Tassone has
been named agency of record for the Penguins.  In addition,
Pittsburgh Sports Associates, the team's parent organization,
also awarded them assignments for the Stingers soccer team and
for the Iceoplex, the Penguins training facility.  Billings were
not disclosed.  Hallmark/Tassone is the 4th largest agency in
Pittsburgh (Penguins)....Ads running just before or after the
O.J. Simpson verdict could go for $200,000 per 30-second -- 470%
above normal (USA TODAY, 10/3)....Kash n' Karry is expected to
title sponsor of the Florida Grand Prix.  IMG, which owns and
operates the event, declined to confirm (TAMPA TRIBUNE, 10/3).
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