'Dega To Remove Allison Grandstand France Trying To Improve NASCAR Product MMF: Ways To Attract A New Audience Rick Allen Named NBC's Lead NASCAR Voice MMF: Compelling Digital Content A Necessity NBC Adds Jeff Burton As NASCAR Analyst MMF: Johnson Reflects On Early Days Of His Brand Exposure Value Up For Jimmie Johnson Stewart To Grace NASCAR Video Game Cover Talladega Reducing Capacity To 80,000
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DON'T EAT AND DRIVE; NASCAR LAUNCHES INTERACTIVE CAFE
Published October 3, 1995
NASCAR has entered into a long-term licensing agreement with Knoxville-based Connor Management to own, operate and manage a nationwide chain of NASCAR-themed, interactive eating establishments to be known as the NASCAR Cafe. Brian France, NASCAR's VP/Marketing and Corporate Communications, said the Cafe "will combine an all-star team of experts in restaurant design, management and operations with the marketing power of NASCAR to bring the Authentic NASCAR Restaurant to fans all over the country." The deal between NASCAR and Connor Management calls for 10 NASCAR Cafes to be opened within a five year period at a capital commitment of $4-6M per site. The first Cafe will open next summer in Myrtle Beach, SC, with one opening in Orlando in early '98. The establishments will include surround-sound video boards, electronic and multi-media games, along with artifacts, collectibles and NASCAR stock cars and trucks. Officially licensed NASCAR products and merchandise will also be sold. Charles Daboub Designs Inc., designers of 20 Hard Rock Cafes and three Planet Hollywoods, will design the Cafe concept, while Sean Michael Edwards Design has been retained to design the logo and brand identity (NASCAR). TO BILL, FROM THE KING: R.J. Reynolds took out full page ads in several major papers this morning, featuring a letter to President Clinton asking to work together on Clinton's proposed regulations on the tobacco industry. In the PHILADELPHIA INQUIRER, a photo of Richard Petty is underlined by "Dear Mr. President: Before you ban tobacco companies from NASCAR racing, the King would like a word with you" (PHILADELPHIA INQUIRER, 10/4).