SBD/3/Sponsorships Advertising Marketing

DON'T EAT AND DRIVE; NASCAR LAUNCHES INTERACTIVE CAFE

     NASCAR has entered into a long-term licensing agreement with
Knoxville-based Connor Management to own, operate and manage a
nationwide chain of NASCAR-themed, interactive eating
establishments to be known as the NASCAR Cafe.  Brian France,
NASCAR's VP/Marketing and Corporate Communications, said the Cafe
"will combine an all-star team of experts in restaurant design,
management and operations with the marketing power of NASCAR to
bring the Authentic NASCAR Restaurant to fans all over the
country."  The deal between NASCAR and Connor Management calls
for 10 NASCAR Cafes to be opened within a five year period at a
capital commitment of $4-6M per site.  The first Cafe will open
next summer in Myrtle Beach, SC, with one opening in Orlando in
early '98.  The establishments will include surround-sound video
boards, electronic and multi-media games, along with artifacts,
collectibles and NASCAR stock cars and trucks.  Officially
licensed NASCAR products and merchandise will also be sold.
Charles Daboub Designs Inc., designers of 20 Hard Rock Cafes and
three Planet Hollywoods, will design the Cafe concept, while Sean
Michael Edwards Design has been retained to design the logo and
brand identity (NASCAR).
     TO BILL, FROM THE KING:  R.J. Reynolds took out full page
ads in several major papers this morning, featuring a letter to
President Clinton asking to work together on Clinton's proposed
regulations on the tobacco industry.  In the PHILADELPHIA
INQUIRER, a photo of Richard Petty is underlined by "Dear Mr.
President: Before you ban tobacco companies from NASCAR racing,
the King would like a word with you" (PHILADELPHIA INQUIRER,
10/4).
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