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SBD/3/Sponsorships Advertising Marketing
ATTENTION NON-KMART SPONSORS: PGA GREENSBORO STOP IS OPEN
Published October 3, 1995
In the wake of Kmart's decision not to renew their sponsorship of the PGA Tour's Greater Greensboro Open, tournament officials says talks with several potential sponsors have taken place and they hope to announce a new sponsor following the conclusion of the '96 event. Kmart's decision was "another in a series of cost-cutting measures undertaken by the struggling discount chain during the past year," according to Helen Ross of the GREENSBORO NEWS & RECORD. Kmart is looking to cut $800M from its budget. They had been affiliated with the PGA event for eight years, with a financial involvement estimated at roughly $2M. That includes close to half the event's $1.5M purse and another $1M in TV advertising. Tournament officials will conduct a national search for a new sponsor, "since larger companies are likelier to spend the television advertising dollars the tournament needs." The GGO is part of the three-year package the PGA Tour negotiated with CBS that runs through '98 (GREENSBORO NEWS & RECORD, 9/30). GOLF NEWS & NOTES: The grizzly on the new NHL Bruins special occasion uniform is based on a piece of artwork by Jack Nicklaus' Golden Bear company purchased by Bruins GM Harry Sinden at an auction....VH1 will feature music and golf stars in the second annual "Fairway to Heaven" tournament on October 15-16 at the TPC in Las Vegas. The event will feature Hootie and the Blowfish, Van Halen, and Alice Cooper and touring pros Phil Mickelson and John Cook. It airs November 11-12....The PGA Tour's Senior Division Board has voted to discontinue the senior event in Dallas. The event began as the Dallas Reunion Pro-Am, and has not had a sponsor since '93 (GOLF WORLD, 9/29 issue)....The "Impact of Golf Business Symposium" will be held November 9 at the Myrtle Beach Hilton. The preview notes that in '95 there were 465 million rounds played by 24.3 million golfers who spent $4.5B on equipment; and the gross national product of golf was $16.3B. For information call the Dept of Sports Info at the Univ. of South Carolina (USC).