SBD/3/Sponsorships Advertising Marketing


     In the wake of Kmart's decision not to renew their
sponsorship of the PGA Tour's Greater Greensboro Open, tournament
officials says talks with several potential sponsors have taken
place and they hope to announce a new sponsor following the
conclusion of the '96 event.  Kmart's decision was "another in a
series of cost-cutting measures undertaken by the struggling
discount chain during the past year," according to Helen Ross of
the GREENSBORO NEWS & RECORD.  Kmart is looking to cut $800M from
its budget.  They had been affiliated with the PGA event for
eight years, with a financial involvement estimated at roughly
$2M.  That includes close to half the event's $1.5M purse and
another $1M in TV advertising.  Tournament officials will conduct
a national search for a new sponsor, "since larger companies are
likelier to spend the television advertising dollars the
tournament needs."  The GGO is part of the three-year package the
PGA Tour negotiated with CBS that runs through '98 (GREENSBORO
NEWS & RECORD, 9/30).
     GOLF NEWS & NOTES: The grizzly on the new NHL Bruins special
occasion uniform is based on a piece of artwork by Jack Nicklaus'
Golden Bear company purchased by Bruins GM Harry Sinden at an
auction....VH1 will feature music and golf stars in the second
annual "Fairway to Heaven" tournament on October 15-16 at the TPC
in Las Vegas.  The event will feature Hootie and the Blowfish,
Van Halen, and Alice Cooper and touring pros Phil Mickelson and
John Cook. It airs November 11-12....The PGA Tour's Senior
Division Board has voted to discontinue the senior event in
Dallas.  The event began as the Dallas Reunion Pro-Am, and has
not had a sponsor since '93 (GOLF WORLD, 9/29 issue)....The
"Impact of Golf Business Symposium" will be held November 9 at
the Myrtle Beach Hilton.  The preview notes that in '95 there
were 465 million rounds played by 24.3 million golfers who spent
$4.5B on equipment; and the gross national product of golf was
$16.3B.  For information call the Dept of Sports Info at the
Univ. of South Carolina (USC).
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