SBD/3/Sponsorships Advertising Marketing

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  • ATTENTION NON-KMART SPONSORS: PGA GREENSBORO STOP IS OPEN

         In the wake of Kmart's decision not to renew their
    sponsorship of the PGA Tour's Greater Greensboro Open, tournament
    officials says talks with several potential sponsors have taken
    place and they hope to announce a new sponsor following the
    conclusion of the '96 event.  Kmart's decision was "another in a
    series of cost-cutting measures undertaken by the struggling
    discount chain during the past year," according to Helen Ross of
    the GREENSBORO NEWS & RECORD.  Kmart is looking to cut $800M from
    its budget.  They had been affiliated with the PGA event for
    eight years, with a financial involvement estimated at roughly
    $2M.  That includes close to half the event's $1.5M purse and
    another $1M in TV advertising.  Tournament officials will conduct
    a national search for a new sponsor, "since larger companies are
    likelier to spend the television advertising dollars the
    tournament needs."  The GGO is part of the three-year package the
    PGA Tour negotiated with CBS that runs through '98 (GREENSBORO
    NEWS & RECORD, 9/30).
         GOLF NEWS & NOTES: The grizzly on the new NHL Bruins special
    occasion uniform is based on a piece of artwork by Jack Nicklaus'
    Golden Bear company purchased by Bruins GM Harry Sinden at an
    auction....VH1 will feature music and golf stars in the second
    annual "Fairway to Heaven" tournament on October 15-16 at the TPC
    in Las Vegas.  The event will feature Hootie and the Blowfish,
    Van Halen, and Alice Cooper and touring pros Phil Mickelson and
    John Cook. It airs November 11-12....The PGA Tour's Senior
    Division Board has voted to discontinue the senior event in
    Dallas.  The event began as the Dallas Reunion Pro-Am, and has
    not had a sponsor since '93 (GOLF WORLD, 9/29 issue)....The
    "Impact of Golf Business Symposium" will be held November 9 at
    the Myrtle Beach Hilton.  The preview notes that in '95 there
    were 465 million rounds played by 24.3 million golfers who spent
    $4.5B on equipment; and the gross national product of golf was
    $16.3B.  For information call the Dept of Sports Info at the
    Univ. of South Carolina (USC).
    

    Print | Tags: Boston Bruins, CBS, NHL, PGA Tour, Viacom
  • DON'T EAT AND DRIVE; NASCAR LAUNCHES INTERACTIVE CAFE

         NASCAR has entered into a long-term licensing agreement with
    Knoxville-based Connor Management to own, operate and manage a
    nationwide chain of NASCAR-themed, interactive eating
    establishments to be known as the NASCAR Cafe.  Brian France,
    NASCAR's VP/Marketing and Corporate Communications, said the Cafe
    "will combine an all-star team of experts in restaurant design,
    management and operations with the marketing power of NASCAR to
    bring the Authentic NASCAR Restaurant to fans all over the
    country."  The deal between NASCAR and Connor Management calls
    for 10 NASCAR Cafes to be opened within a five year period at a
    capital commitment of $4-6M per site.  The first Cafe will open
    next summer in Myrtle Beach, SC, with one opening in Orlando in
    early '98.  The establishments will include surround-sound video
    boards, electronic and multi-media games, along with artifacts,
    collectibles and NASCAR stock cars and trucks.  Officially
    licensed NASCAR products and merchandise will also be sold.
    Charles Daboub Designs Inc., designers of 20 Hard Rock Cafes and
    three Planet Hollywoods, will design the Cafe concept, while Sean
    Michael Edwards Design has been retained to design the logo and
    brand identity (NASCAR).
         TO BILL, FROM THE KING:  R.J. Reynolds took out full page
    ads in several major papers this morning, featuring a letter to
    President Clinton asking to work together on Clinton's proposed
    regulations on the tobacco industry.  In the PHILADELPHIA
    INQUIRER, a photo of Richard Petty is underlined by "Dear Mr.
    President: Before you ban tobacco companies from NASCAR racing,
    the King would like a word with you" (PHILADELPHIA INQUIRER,
    10/4).
    

    Print | Tags: NASCAR
  • MARKETPLACE ROUND-UP

         The Lightning are expanding their retail presence in the
    Tampa area.  The Lightning Locker in Foot Locker, Champ Sports
    and other sports attire stores in Tampa area malls is part of the
    expansion.  The team has opened a 500-square foot shop and a
    pushcart in two area malls, joining two other specialty spots in
    the area.  Leases for team-operated retail areas run until
    December 31, but could be extended (TAMPA TRIBUNE, 10/3)....The
    plight of sports bars is examined in the DETROIT NEWS.  With
    alcohol consumption declining, "bar owners are finding they must
    offer more than just cold beer" (DETROIT NEWS, 10/3)... OfficeMax
    will contribute $1,000 to charity for each time any Indian player
    hits a home run over the OfficeMax sign in right field at Jacobs
    Field during the playoffs (OfficeMax)....Hallmark/ Tassone has
    been named agency of record for the Penguins.  In addition,
    Pittsburgh Sports Associates, the team's parent organization,
    also awarded them assignments for the Stingers soccer team and
    for the Iceoplex, the Penguins training facility.  Billings were
    not disclosed.  Hallmark/Tassone is the 4th largest agency in
    Pittsburgh (Penguins)....Ads running just before or after the
    O.J. Simpson verdict could go for $200,000 per 30-second -- 470%
    above normal (USA TODAY, 10/3)....Kash n' Karry is expected to
    title sponsor of the Florida Grand Prix.  IMG, which owns and
    operates the event, declined to confirm (TAMPA TRIBUNE, 10/3).
    

    Print | Tags: Foot Locker/Venator Group, IMG, Palace Sports & Entertainment, Pittsburgh Penguins, Tampa Bay Lightning
  • NBA SPREADS DEMOCRACY: WILL MURESAN SWEEP EASTERN BLOC?

         The NBA will expand its All-Star Game voting further than
    any U.S. sports league by distributing ballots in eight languages
    and twelve countries, according to Michael Hiestand of USA TODAY.
    The balloting will be handled by league sponsor Foot-Locker, who
    will put 10 million ballots in its 2,000 stores worldwide while
    just 175,000 ballots will be available in each NBA arena.
    Hiestand writes that this "extends the NBA's international
    aggressiveness," which ranges from non-U.S. merchandise sales to
    TV outside the U.S.  The league also opened its first "official
    fan club Japan, and, "with Nike, is building official NBA jungle
    gyms in China" (USA TODAY, 10/3).
         CAN RODMAN FLY IN WINDY CITY?  Several prominent ad execs
    "question the marketability in Chicago" of new Bull Dennis
    Rodman, according to Fred Mitchell of the CHICAGO TRIBUNE.  PR
    exec Jennifer Hauser-Bragg said Rodman "will  have to sell
    himself to Chicagoans," adding that fans "grew tired of Scottie
    Pippen's off-court misadventures ... and will be less inclined to
    tolerate Rodman if he crosses the line" (CHICAGO TRIBUNE, 10/3).
    

    Print | Tags: NBA, Nike
  • RUSSELL KEEPS HOME-TOWN AUBURN IN THE FOLD AS NIKE HOVERED

         Russell Corp. and Auburn Univ. have announced a $2.9M deal
    that will keep the team and Coach Terry Bowden in Russell
    uniforms past the year 2000.  The five-year deal makes Russell
    the official supplier of all 19 men's and women's teams at
    Auburn.  Russell is currently building a $30M licensed products
    division in Columbus, GA.  Auburn has been with Russell since
    '50, but the "relationship became strained last spring" when Nike
    courted the athletic department.  At that time, critics said
    Auburn "was snubbing a long tradition with Russell and possibly
    hurting a home-grown company."  The deal is with the athletic
    department, and previous contracts, such as Bowden's shoe deal
    with Nike, are not affected.  The deal calls for Russell to
    provide $350,000 in products each year and an additional $235,00
    through "royalty guarantees, advertising commitments, and support
    of academic enhancement programs" (Mark Rice, COLUMBUS LEDGER,
    10/3).
    

    Print | Tags: Nike
  • STUDY SHOWS OUTDOOR LOOK HOT IN FOOTWEAR CATEGORY

         The Athletic Footwear Association has released a national
    study showing that consumer purchases of athletic footwear have
    declined by 4% (in terms of pairs sold) during the first four
    months of '95 compared to the same period last year.  But
    spending only decreased .5% for athletic footwear during all of
    '95.  The big boost was in outdoor-look shoes, as consumers
    purchased 20% more pairs from January to April than last year and
    spent 15% more.  Greg Hartley, Exec Dir of Athletic Footwear
    Association: "The industry consensus is that outdoor looks will
    remain popular this year, but probably won't become an
    overwhelming fashion choice."  Purchase of men's athletic
    footwear rose in both pairs (33.7 million) and dollars ($1.42B),
    while women's declined in both (46.9 million and $1.39B) (AFA).
         KAEPA IS  UP: Kaepa, Inc., an athletic footwear manufacturer
    outfitting teenage females with performance and casual shoes, has
    reported a year-to-date increase in domestic net sales of 54%
    through August 12.  The company projects '95 year-end figures to
    increase 58%.  A boost has come from their Brace shoe, a
    volleyball shoe with a self-contained brace system built in
    (Kaepa).
    

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