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TALKS BEGIN TO SETTLE MARKETING PROBLEMS IN ATLANTA
Published October 3, 1995
After a "stern warning" from top IOC officials, ACOG Exec Dir Billy Payne met Friday with Atlanta Mayor Bill Campbell to discuss the city's marketing contract with Munson Steed, according to the ATLANTA CONSTITUTION. Steed, through his B.G. Swing Games Management Inc., intends to lease city-owned streets, building and parks to small vendors and large corporations during the Games, generating $2.5M for the city. ACOG sponsors are concerned this will invite "ambush marketing" by competitors. Susan Langford, Dir of Atlanta's Office of Olympic Coord.: "I don't know what it will take to calm the sponsors' fears, but we are only trying to improve the city." Langford added the city does not plan to cancel the contract, but may reduce the number of vending spaces (ATLANTA CONSTITUTION, 10/3). IBM SIGNS WITH IOC: IBM formalized its agreement with the IOC to serve as worldwide information technology sponsor for the Games through 2000. The agreement makes IBM the first Top IV worldwide sponsor to sign with the IOC (IBM).