A-B InBev Latest To End USOC Sponsorship TD Ameritrade Not Returning As USOC Sponsor L.A. City Council Signs MOU With LA 2024 LA 2024 Envisions Using Two Stadiums For Cermonies Social Company SM2 Training College Athletes NCAA Looks To Improve Tourney Selection Process IOC Says No Deadline On NHL/Oly Participation USOC Will Not Host '28 If L.A. Loses '24 Bid Study Shows '24 Games Would Give L.A. $11.2B Boost Nick Symmonds To Retire From Track & Field
ATLANTA CONSTITUTION EXAMINES EFFECTIVENESS OF USOC
Published October 3, 1995
The USOC "has not fulfilled its mandate," according to a study by the ATLANTA CONSTITUTION. The report reveals inadequacies on the part of the U.S. Olympic governing body to satisfy its responsibility to advance Olympic athletes and amateur sports. Joe Drape writes, "It doesn't promote Olympic sports for the nation's youth. It wastes resources, and it has left Olympic teams divided by race and class." Since '89, monies allocated toward grass-root programs have totaled "barely" $1M. The study suggests if present trends continue, including a disparity of resources for athletes and collegiate cutbacks on Olympic sports, recent international failures of U.S. Olympic teams will continue (ATLANTA CONSTITUTION, 10/1). USOC ROLE? Former U.S. Rep. Tom McMillen, co-Chair of the President's Council on Physical Fitness, suggests that a closer look at the USOC, including a GAO audit, may be in order. McMillen: "What we need is sports as a way to teach young people about values and goal-setting and being healthier. It's not about a bunch of us filling up stadiums to watch a few athletes while sponsors and broadcasters can make money" (ATLANTA CONSTITUTION, 10/1). QUICK RESPONSE: Drape reports this morning that USOC Exec Dir Dick Schultz said the USOC will make as much as $10M available to the NCAA to help schools save some Olympic programs and establish others (ATLANTA CONSTITUTION, 10/3).