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         The USOC "has not fulfilled its mandate," according to a
    study by the ATLANTA CONSTITUTION.  The report reveals
    inadequacies on the part of the U.S. Olympic governing body to
    satisfy its responsibility to advance Olympic athletes and
    amateur sports.  Joe Drape writes, "It doesn't promote Olympic
    sports for the nation's youth.  It wastes resources, and it has
    left Olympic teams divided by race and class."  Since '89, monies
    allocated toward grass-root programs have totaled "barely" $1M.
    The study suggests if present trends continue, including a
    disparity of resources for athletes and collegiate cutbacks on
    Olympic sports, recent international failures of U.S. Olympic
    teams will continue (ATLANTA CONSTITUTION, 10/1).
         USOC ROLE?  Former U.S. Rep. Tom McMillen, co-Chair of the
    President's Council on Physical Fitness, suggests that a closer
    look at the USOC, including a GAO audit, may be in order.
    McMillen:  "What we need is sports as a way to teach young people
    about values and goal-setting and being healthier.  It's not
    about a bunch of us filling up stadiums to watch a few athletes
    while sponsors and broadcasters can make money" (ATLANTA
    CONSTITUTION, 10/1).
         QUICK RESPONSE:  Drape reports this morning that USOC Exec
    Dir Dick Schultz said the USOC will make as much as $10M
    available to the NCAA to help schools save some Olympic programs
    and establish others (ATLANTA CONSTITUTION, 10/3).

    Print | Tags: NCAA, Olympics, USOC

         After a "stern warning" from top IOC officials, ACOG Exec
    Dir Billy Payne met Friday with Atlanta Mayor Bill Campbell to
    discuss the city's marketing contract with Munson Steed,
    according to the ATLANTA CONSTITUTION.  Steed, through his B.G.
    Swing Games Management Inc., intends to lease city-owned streets,
    building and parks to small vendors and large corporations during
    the Games, generating $2.5M for the city.  ACOG sponsors are
    concerned this will invite "ambush marketing" by competitors.
    Susan Langford, Dir of Atlanta's Office of Olympic Coord.: "I
    don't know what it will take to calm the sponsors' fears, but we
    are only trying to improve the city."  Langford added the city
    does not plan to cancel the contract, but may reduce the number
    of vending spaces (ATLANTA CONSTITUTION, 10/3).
         IBM SIGNS WITH IOC:  IBM formalized its agreement with the
    IOC to serve as worldwide information technology sponsor for the
    Games through 2000.  The agreement makes IBM the first Top IV
    worldwide sponsor to sign with the IOC (IBM).

    Print | Tags: IBM, IOC, Olympics
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