NESN Extends Jerry Remy's Contract Raines, Bagwell, Rodriguez Elected To HOF Alibaba Named IOC TOP Sponsor Through '28 BTN, Riot Partner On E-Sports Competition Target Leaps Into Soccer Sponsorship PGA Tour Event Features Notable Celebrities St. Louis MLS Stadium Plan Has Life A-B Departs As Team USA Sponsor MLS Wraps Up Media/Marketing Tour MLB Continues Collaboration With Mayors
The USOC "has not fulfilled its mandate," according to a study by the ATLANTA CONSTITUTION. The report reveals inadequacies on the part of the U.S. Olympic governing body to satisfy its responsibility to advance Olympic athletes and amateur sports. Joe Drape writes, "It doesn't promote Olympic sports for the nation's youth. It wastes resources, and it has left Olympic teams divided by race and class." Since '89, monies allocated toward grass-root programs have totaled "barely" $1M. The study suggests if present trends continue, including a disparity of resources for athletes and collegiate cutbacks on Olympic sports, recent international failures of U.S. Olympic teams will continue (ATLANTA CONSTITUTION, 10/1). USOC ROLE? Former U.S. Rep. Tom McMillen, co-Chair of the President's Council on Physical Fitness, suggests that a closer look at the USOC, including a GAO audit, may be in order. McMillen: "What we need is sports as a way to teach young people about values and goal-setting and being healthier. It's not about a bunch of us filling up stadiums to watch a few athletes while sponsors and broadcasters can make money" (ATLANTA CONSTITUTION, 10/1). QUICK RESPONSE: Drape reports this morning that USOC Exec Dir Dick Schultz said the USOC will make as much as $10M available to the NCAA to help schools save some Olympic programs and establish others (ATLANTA CONSTITUTION, 10/3).
After a "stern warning" from top IOC officials, ACOG Exec Dir Billy Payne met Friday with Atlanta Mayor Bill Campbell to discuss the city's marketing contract with Munson Steed, according to the ATLANTA CONSTITUTION. Steed, through his B.G. Swing Games Management Inc., intends to lease city-owned streets, building and parks to small vendors and large corporations during the Games, generating $2.5M for the city. ACOG sponsors are concerned this will invite "ambush marketing" by competitors. Susan Langford, Dir of Atlanta's Office of Olympic Coord.: "I don't know what it will take to calm the sponsors' fears, but we are only trying to improve the city." Langford added the city does not plan to cancel the contract, but may reduce the number of vending spaces (ATLANTA CONSTITUTION, 10/3). IBM SIGNS WITH IOC: IBM formalized its agreement with the IOC to serve as worldwide information technology sponsor for the Games through 2000. The agreement makes IBM the first Top IV worldwide sponsor to sign with the IOC (IBM).