BYU Pulls Slogan Due To Trademark Concerns A-B Credits World Cup For Helping Q2 Profits A-B Promotes Herscovici To Head Sports Brands Active Around World Cup Despite Protests Budweiser Ramps Up World Cup Campaign A-B Pushing For Opening Day Nat'l Holiday Bud Light Hotel Dwarfs Previous Efforts Bud Light Taps Bruce Smith For PSA ATP Inks Michelob Ultra Deal In U.S. Anheuser-Busch Renews Cubs Deal
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QUOTE OF THE DAY
Published October 3, 1995
"From our standpoint, the playoffs and World Series will be a test to see just where the national appeal of baseball stands." -- Anheuser-Busch's Tony Ponturo (ADVERTISING AGE, 10/2 issue).