SBD/26/Sports Media

LONG-TIME ESPN VET BONANNI RESIGNS AS VP/AD AND SALES

     Jack Bonanni, VP/Advertising and Sales at ESPN, confirmed
reports he has resigned in order to pursue new opportunities,
according to AD AGE.  Bonanni "denied speculation that he was
leaving because of a new structure that required him to report to
ESPN Senior VP/Sales and Marketing George Bodenheimer.  Bonanni
has been with ESPN for 12 years and is "regarded as one of the
leading TV sales executives."  He plans to take on "a new
challenge in sports sales and marketing" (AD AGE ONLINE, 10/26).
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ESPN, Media, Walt Disney

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