SBD/25/Sports Media

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         CBS yesterday pulled their five-year offer to split MLB
    coverage with Fox, according to Rudy Martzke of USA TODAY.  CBS
    was expected to pay between $80-90M for a deal giving the network
    two World Series, but new owner Westinghouse "won't OK those
    numbers and a Thursday night regular season package."  CBS "could
    remain" in the picture, and ABC and possibly NBC "might pay $70
    million a year, but that would surely" bring Fox down from its
    $110M a year offer to $100M or lower.  MLB officials had hoped to
    announce a new TV deal during the World Series, but that is now a
    remote possibility with news of CBS' withdrawal (USA TODAY,
         JUST TAKING IN A BALLGAME?  Acting MLB Commissioner Bud
    Selig and NBC Sports President Dick Ebersol sat together during
    last night's Game 3.  The two were shown talking and laughing
    during NBC's broadcast.  Ebersol was outfitted in full NBC Sports
    garb ("1995 World Series," NBC, 10/24).
         MLB NEWS & NOTES: It appears that Fox affiliates are
    "embracing" the possibility of baseball as a vehicle to "boost
    their profiles," according to Milton Kent in Baltimore.  The
    stations may lose some revenue during the regular season, but the
    opportunity to present post-season and World Series games would
    "make baseball palatable" (Baltimore SUN, 10/25).  On World
    Series coverage, Barry Horn in Dallas writes that from a
    "technical standpoint," the telecasts are a reminder that NBC and
    ABC "know how to produce baseball" (DALLAS MORNING NEWS, 10/24).

    Print | Tags: ABC, Anheuser Busch, CBS, MLB, NBC, Media, Viacom, Walt Disney

         Terry Bradshaw will host SPORTS ILLUSTRATED's '95 SportsmAn
    of the Year prime-time special on December 10 on Fox (Fox
    Sports)....The State Farm Women's Basketball Hall of Fame Tip-Off
    Classic will be broadcast live on ESPN and ESPN2 on November 19
    from Knoxville, TN.  This year's field includes UConn, Louisiana
    Tech, UVA and Tennessee (State Farm)....Sports Illustrated is
    launching a series of live online pro football conferences on
    CompuServ with pro football writer Peter King.  King will host
    the Packers Brett Favre this Thursday at 8:00pm (SI)...Modern
    Times Group AB, a subsidiary of Swedish media conglomerate
    Kinnevik, said yesterday it will start a commercial TV channel
    early next year with sports programming for satellite and cable
    broadcast in Sweden, Norway and Denmark.  The channel will be
    developed in cooperation with Trans World Int'l, the TV arm of
    IMG.  Rights have been secured for European Cup Soccer, Italian
    Soccer League, Ice Hockey World Championships, the NFL, and U.S.
    Open tennis (MTG).

    Print | Tags: ESPN, Green Bay Packers, IMG, NFL, Sports Illustrated, Media, Walt Disney

         TCI Inc. is reportedly in talks with News Corp.'s Fox to
    join their TV sports operations in creating a "national rival" to
    ESPN.  Terms of a deal "are sketchy," according to the WALL
    STREET JOURNAL, but sources say that Fox is in discussions to
    purchase a piece of Liberty Sports Inc., the sports programming
    division of TCI.  The negotiations still have "unresolved issues"
    and could "fall apart."  A deal could allow TCI to "wring more
    value" from Liberty's 14 regional cable channels, and an
    agreement could give Fox "a boost" with "attractive local games."
    A partnership with TCI's John Malone and News Corp.'s Rupert
    Murdoch "would create a potent competitor to any sports
    programmer, but particularly ESPN" (WALL STREET JOURNAL, 10/25).
    Fox and TCI may also "try to bring in" Cablevision Systems, which
    through its programming arm of Rainbow Holdings owns 10 key
    regional sports networks, including SportsChannel New York and
    half of MSG (VARIETY, 10/23 issue).

    Print | Tags: Cablevision, ESPN, Madison Square Garden, New York Liberty, Media, Walt Disney

         TVKO, the pay-per-view arm of Time Warner Sports, and its
    marketing partners will spend between $8-10M to promote the
    November 4 Riddick Bowe-Evander Holyfield fight, according to
    Langdon Brockinton of INSIDE MEDIA.  Ads will be featured during
    the World Series, "Late Night with David Letterman," college
    football, and ESPN's "SportsCenter." National print ads --
    including "full-page takeouts" in SI and USA TODAY -- and
    national and local radio ads will also run.  In addition, a half-
    hour preview will run several times on HBO.  Marketing partners
    include Budweiser, AT&T, Southwest Airlines, and Casio.  Bud gets
    its logo on ring post and mat, while AT&T gets "opening and
    closing billboards" on the PPV telecast (INSIDE MEDIA, 10/18-31).
         SUMMERALL BACK AT RINGSIDE:  Pat Summerall, former boxing
    champs Bobby Czyz and Sean O'Grady and Eric Clemons will join
    James Brown for Fox's coverage of the Tyson-Mathis fight on
    November 4.  John Madden will also have one-on-one taped
    interviews with both fighters. Summerall will handle the "blow-
    by-blow" coverage for the whole telecast (Fox).

    Print | Tags: Anheuser Busch, ATT, ESPN, HBO, Southwest Airlines, Sports Illustrated, Media, Walt Disney
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