Dr Pepper Gearing Up For CFB Season Dr Pepper Snapple Ups Stake In BodyArmor Dr Pepper Launches CFP-Based Ad Campaign Dr Pepper Gets Stake In BodyArmor Pepsi Lands Baylor Univ. Beverage Deal ESPN, Dr Pepper Ink Deal For CFP Rams, Dr Pepper Close To Sponsorship Deal Dr Pepper Becomes Bears' New Soft Drink Partner Big 12 Renews Media Rights With ESPN Ford To Sponsor Cowboys Training Camp
SBD/25/Sponsorships Advertising Marketing
NAUTILUS PLUS SPOILS FAST -- NOT WHAT THE DOCTOR ORDERED
Published October 25, 1995
V Investments, Inc., formerly Vess Beverages, has filed suit in U.S. District Court against Dr Pepper/Seven Up Corp. for its alleged inabilities to solve a spoilage problem in its Nautilus Plus sports drink. Vess claims it lost money after altering bottling machines, placing ads, negotiating for shelf space and other work because Nautilus spoiled so quickly on supermarket shelves, "it became unsellable." The suit, in which Vess is seeking unspecified damages, claims that Dr Pepper/Seven Up had assured the bottler that "natural preservatives" would keep the sports drink from spoiling. Vess had to retrieve all containers of Nautilus Plus from store shelves (ST. LOUIS POST-DISPATCH, 10/25).