SBD/25/Sponsorships Advertising Marketing

MARKETPLACE ROUNDUP

     FORTUNE has named San Francisco as the best city in the U.S.
to do business, displacing New York  Among the reasons cited is
3Com's purchase of Candlestick Park naming rights -- "even San
Francisco's famed windswept baseball stadium has acquired a techy
image" (L.A. TIMES, 10/25).... Cleveland-based IMG is in the
process of determining whether or not it will move its world HQs.
IMG's downtown Cleveland office space now has 310 employees,
double from what it had five year ago (CRAIN'S CLEVELAND
BUSINESS, 10/23 issue).... The New England Revolution, Robert
Kraft's Foxboro-based MLS club, has already begun print
advertising for '96 tickets.  The tagline, "We're in a whole new
league," is imposed over a background photo of star Alexi Lalas
(BOSTON HERALD, 10/24)....Gillette, sponsor of LPGA Golf Clinics
for Women, presented $100,000 to the Susan G. Komen Breast Cancer
Foundation at this week's Gillette LPGA Golf Clinic for women in
Dallas (LPGA)....Melville Corp. plans to spin off its toy and
footwear divisions, including its 439 Footaction stores which
produced $332M in revenue last year (WALL STREET JOURNAL,
10/25)....The Devil Rays will sponsor a Fanfest at the
ThunderDome November 5 that will feature former major leaguers
and Q-and-A sessions with team execs.  The session will help
educate future ticket-holders about the process of selecting
tickets for the '98 season (TAMPA TRIBUNE, 10/25)....The LPGA
will host the Women in Golf Summit '95 November 13-15 in
Pinehurst, NC (LPGA)....Anna Grego, a 61-year-old grandmother
from Shorham, NY, won a '96 Mercury Sable after kicking a 20-yard
field goal during halftime of last Sunday's Jets-Dolphins game at
the Meadowlands.  Grego beat out five other contestants -- all
men -- for the car (N.Y. DAILY NEWS, 10/25).
Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug