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SBD/25/Sponsorships Advertising Marketing
EVERYONE'S BEGINNING TO UNDERSTAND THE DREAM
Published October 25, 1995
Hakeem Olajuwon's endorsement of low-priced Spalding shoes is examined by Ron Trujillo in this morning's USA TODAY. Trujillo notes Hakeem's "Dream" shoe by Spalding, listed at below $45, hit 12,500 discount retail stores last week. Frank Vuono, CEO of ISI and Olajuwon's marketing rep, says Olajuwon's recent deals with Taco Bell, Pepsi and Spalding are helping people understand what the NBA Finals' MVP is all about. Vuono: "You won't see Hakeem rapping any time soon or playing a genie in a movie" (USA TODAY, 10/25).