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BROADCASTING & CABLE LOOKS AT TV PREPARATION FOR OLYMPICS
Published October 24, 1995
The current issue of BROADCASTING & CABLE devotes its cover story to preparation for the '96 Olympics. Articles in the current issue cover everything from NBC's "virtual broadcast center" to competition between satellite companies to clear time to feed Olympic coverage around the world (BROADCASTING & CABLE, 10/23 issue). OF INTEREST: With the use fiber optics, NBC will not build a "massive broadcast center" on site, instead the network will link feeds from Atlanta and New York. Much of the money being spent on new equipment for the Games is going to NBC's New York operation. Another article focuses on Panasonic's work as official equipment supplier. As for satellite operations, a profile of Comsat's Atlanta work notes the company expects $2.8M in revenue from Olympic sales to int'l markets (BROADCASTING & CABLE, 10/23 issue).