SBD/2/Sports Media

MEDIA NOTES

     According to FCC officials, the agency's staff has already
endorsed a proposal by John Malone to give TCI a license to
extend his DBS satellite reach.  Malone is bidding against MCI
and News Corp. for the last available satellite slot (N.Y. TIMES,
10/2).  BUSINESS WEEK profiles Malone, noting he needs
programming and that a "big deal" with Rupert Murdoch is
possible.  Another analyst, Raghu Ram of Alliance Capital
Management, believe Malone could swap Liberty Media to Time
Warner for their cable systems (BUSINESS WEEK, 10/9
issue)....Turner Sports President Harvey Schiller, on the effect
of the Turner-Time Warner merger on the sports divisions:  "I
think things will remain relatively the same. ... It will take
many weeks to get through everything" (ATLANTA CONSTITUTION,
9/30).... Faced with the need for lower subscription rates and
competition from the Internet, CompuServe will become the last of
the major online services to accept advertising (AP/BOSTON GLOBE,
10/1)....NBC is expected to announce software today that allows
audio and video to be received simultaneously via the Web at
speeds used by most home computers (N.Y. TIMES, 10/2)....U.S.
NEWS profiles media "minimoguls," with Raycom's Bert Ellis
included (U.S. NEWS, 10/9 issue)....The Sabres have announced
their line-up of team-produced programming for the Empire Sports
Network.  The Sabres' new in-house production department will
handle game broadcasts, as well as "Sabres Game Night," "Live
from the Aud," and the youth-oriented "In the Zone" (Sabres)....
Prime Deportiva has added TCI of Puerto Rico to its affiliate
list (Prime).
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