SBD/13/The Back Of The Book

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  • ESPN CHILTON SPORTS POLL: ARE COWBOYS A BOOST TO SPONSORS?

         1,009 respondents were surveyed on NFL sponsors or
    advertisers from September 5-October 2.  Both Nike and Pepsi
    climbed in their recognition of being major sponsors of the NFL
    since their deals with Cowboys Owner Jerry Jones.
         QUESTION: WHAT SPECIFIC COMPANY WOULD YOU THINK IS THE
    BIGGEST SPONSOR OR ADVERTISER OF THE NFL?
              JULY '95             %        SEPTEMBER '95        %
              Anheuser-Busch      31.9      Anheuser-Busch      27.1
              Nike                12.5      Nike                17.2
              Coca-Cola            9.6      Coca-Cola            8.4
              Gatorade             7.7      Pepsi                7.1
              Reebok               5.6      McDonald's           5.1
              Starter              4.4      Miller Brewing Co.   5.0
              Pepsi                4.3      Starter              3.7
              Miller Brewing Co.   3.3      Reebok               3.5
              McDonald's           2.5      Pizza Hut            2.4
              General Motors       2.5      Gatorade             2.4
                                            General Motors       2.1
    

    Print | Tags: Anheuser Busch, Coca-Cola, Dallas Cowboys, General Motors, McDonalds, NFL, Nike, PepsiCo, Reebok, The Back of the Book
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