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WITH PAT RILEY IN TOWN, LOCAL ADVERTISERS WANT IN
Published October 13, 1995
The arrival of Pat Riley into the Heat organization "has brightened the outlook for the Heat's TV carriers," the Sunshine Network and WBFS-Ch 33, according to Barry Jackson of the MIAMI HERALD. WBFS-Ch. 33 GM Jerry Carr said ad sales for Heat games "are substantially further ahead of where we were last year. I think there was a problem with the old ownership, it was a difficult sell." Sunshine reports similarly "swift sales." Jackson also writes the Heat are "angry" at flagship station WINZ-AM/Miami for not agreeing to simulcast their games on sister station WFTL, which reaches listeners in parts of Broward and Palm Beach Counties. Jackson reports that unless WINZ changes its position, the team "will explore leaving WINZ when its contract expires after three years" (MIAMI HERALD, 10/13)