SBD/13/Sports Media

WITH PAT RILEY IN TOWN, LOCAL ADVERTISERS WANT IN

     The arrival of Pat Riley into the Heat organization "has
brightened the outlook for the Heat's TV carriers," the  Sunshine
Network and WBFS-Ch 33, according to Barry Jackson of the MIAMI
HERALD.  WBFS-Ch. 33 GM Jerry Carr said ad sales for Heat games
"are substantially further ahead of where we were last year.  I
think there was a problem with the old ownership, it was a
difficult sell."  Sunshine reports similarly "swift sales."
Jackson also writes the Heat are "angry" at flagship station
WINZ-AM/Miami for not agreeing to simulcast their games on sister
station WFTL, which reaches listeners in parts of Broward and
Palm Beach Counties.  Jackson reports that unless WINZ changes
its position, the team "will explore leaving WINZ when its
contract expires after three years" (MIAMI HERALD, 10/13)
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