SBD/13/Sports Media

MEDIA NOTES

     ESPN's Bonnie Bernstein was profiled in the PHILA. DAILY
NEWS.  Lynn Zinser writes that "one of ESPN's biggest strengths"
is finding new talent such as the 25-year-old Bernstein
(PHILADELPHIA DAILY NEWS, 10/12)....Nearly one-third of IHL games
will be televised this season, that's up from two years ago, when
the league only had 10% of its games on television (IHL)....Mike
Piazza will be an in-studio guest on the FX Sports Show this
Sunday.   The show, hosted by Jim Rome and Kevin Frazier, airs at
11pm ET (FX)....Fox Sports reports that 700,000 viewers responded
to an on-screen announcement toting their internet address during
October 8th's NFL coverage.  The site features stats, features
and highlights (Gould Media)....The Devil Rays and WFLA-AM in
Tampa announced a partnership to jointly plan and promote events
between now and '98.  The station will air selected Devil Rays
minor league games.  WFLA officials say the deal gives them "a
chance to prove" themselves (TAMPA TRIBUNE, 10/13)....The St.
Paul Saints will be featured Sunday on "60 Minutes" (Minneapolis
STAR-TRIBUNE, 10/13).
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