U.S. Fans Abound For WWC Final LeBron Praised For Role In Apatow's "Trainwreck" MLS Eyeing St. Paul For Expansion Club Angels Bad PR Continues With Dipoto Exit NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Going Off The Grid Steelers Exploring '23 Super Bowl Bid GT To Benefit Financially From Ireland Game
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VIDEO STORYBOARD ANNUAL ENDORSEMENT LIST TO BE RELEASED
Published October 13, 1995
The "widely watched ranking of TV endorsers" put out by Video Storyboard Tests in New York that test the celebrity endorsement appeal of sports stars was previewed by Kevin Goldman of the WALL STREET JOURNAL. Michael Jordan remains No. 1 for the seventh time in eight years, while Shaquille O'Neal moves from No. 3 to No. 2. Joe Montana "returns to the list at No. 3 with endorsements for Sega and Hanes." Video Storyboard Test President David Vadehra attributes Montana's "comeback to his retirement from football." The sports list this year is 100% male. Last year, Nancy Kerrigan ranked No. 2 on the list (WALL STREET JOURNAL, 10/12). Vadehra on O.J. Simpson's likelihood of appearing on the Celebrity Endorser List: "No more commercials for 'the Juice', he's just too controversial" ("ET," 10/12).