Judge Orders Brady Lawsuit To Be Heard In N.Y. Bucks Turn To County For Arena Land Deal Fisher To Discuss L.A. Situation With Rams Players NBA Signs Marriott For International Games Kraft Finds His Inner Maverick Over Deflategate Dolphins Rookie Parker Racking Up Endorsements San Diego Pitches Chargers Plan To NFL Cardinals Praised For Hiring Female Coach Kraft Blasts NFL For Handling Of Brady Suspension Brady's Marketability Likely To Stay Intact
SBD/13/Sponsorships Advertising Marketing
Published October 13, 1995
THE SPORTING NEWS gives a "high five" to the Padres, who started a college-funding program called "Padres Scholars," with players contributing more than $60,000 and Owner John Moores and Larry Luccino matching it. The "total will help bring a minimum of 25 $5,000 scholarships each year" (THE SPORTING NEWS, 10/16 issue)....The Patriots will hold ten non-contact youth football camps in each New England state except Vermont on Oct. 21-22 in conjunction with the NFL and North American Sports Camp. For a $50 fee, players receive a football, t-shirt, graduation ceremony at Foxboro Stadium and instruction from former NFL players and coaches. The Patriots are the test site for the pilot program (BOSTON GLOBE, 10/12)....US West Cellular, in coordination with their sponsorship deals with the Sonics, Jazz, Nuggets, Suns and Trailblazers has completed production of a TV spot with an NBA star from each of the five teams. US West will also use the players for "in-market" promos. The players include Detlef Schrempf, David Benoit, Dale Ellis, Elliot Perry, and Cliff Robinson (Pro Serve)....Florida-based ii inc. has set up a 900 number designated as the "I Hate U. Line." For 99 cents, touch- tone callers can vent frustration toward the Florida Gators, the FSU Seminoles or the Miami Hurricanes by voting for the most hated team. After a week of service, Miami has nearly 50% of the "hate" votes ("Scorecard," SPORTS ILLUSTRATED, 10/16 issue)....In reacting to the Rockets new logo and floor last night, many fans brought up the 70's disco/Dr. J movie, "The Fish That Saved Pittsburgh." Rockets Fan Stanley Isen: "I thought the funnies came out on Sunday" (HOUSTON CHRONICLE, 10/13)....The ad campaign for the Sacramento Kings was created by Runyon Saltzman & Einhorn. They developed 12 30-second spots; nine on TV and three on radio. In four TV spots, three women discuss the Kings ticket game packs over lunch at a deli, and five of the TV spots highlight Kings VP/Basketball Ops Geoff Petrie playing hoops in a darkened Arco Arena, speaking on basketball fundamentals (Kings)....Last night's "MacNeil/Lehrer News Hour" examined Ticketmaster and "The battle to beat the high cost of tickets to major sports and entertainment events." Part of the piece looked at the process Mariners fans had to go through to get playoff tickets ("MacNeil/Lehrer News Hour," PBS, 10/13).