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SBD/13/Sponsorships Advertising Marketing
IS NOTHING SACRED? ADS ON THE GAME CLOCK FOR RED WINGS GAMES
Published October 13, 1995
In Detroit, Channel 50-WKBD has ads attached to the television game clock during their Red Wings telecasts. Every time "fans see a game clock on Channel 50, they will see an ad for Ameritech, Ford dealers or others." Tim Kiska of the DETROIT NEWS asks, "It's bad enough having ads all over the boards ... Do we have to have 'em on the game clock, too?" Toby Cunningham, who produces the Red Wings Telecasts, said he doesn't consider the ads "an intrusion in the game," but "a benefit to the viewers because we utilize the clock more than we did in the past." The game clock now appears around 25 times per game on TV, as opposed to 15 times last year (Tim Kiska, DETROIT NEWS, 10/13).