SBD/13/Sponsorships Advertising Marketing

IS NOTHING SACRED? ADS ON THE GAME CLOCK FOR RED WINGS GAMES

     In Detroit, Channel 50-WKBD has ads attached to the
television game clock during their Red Wings telecasts.  Every
time "fans see a game clock on Channel 50, they will see an ad
for Ameritech, Ford dealers or others."   Tim Kiska of the
DETROIT NEWS asks, "It's bad enough having ads all over the
boards ... Do we have to have 'em on the game clock, too?"  Toby
Cunningham, who produces the Red Wings Telecasts, said he doesn't
consider the ads "an intrusion in the game," but "a benefit to
the viewers because we utilize the clock more than we did in the
past."  The game clock now appears around 25 times per game on
TV, as opposed to 15 times last year (Tim Kiska, DETROIT NEWS,
10/13).
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