SBD/13/Sponsorships Advertising Marketing

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  • IS NOTHING SACRED? ADS ON THE GAME CLOCK FOR RED WINGS GAMES

         In Detroit, Channel 50-WKBD has ads attached to the
    television game clock during their Red Wings telecasts.  Every
    time "fans see a game clock on Channel 50, they will see an ad
    for Ameritech, Ford dealers or others."   Tim Kiska of the
    DETROIT NEWS asks, "It's bad enough having ads all over the
    boards ... Do we have to have 'em on the game clock, too?"  Toby
    Cunningham, who produces the Red Wings Telecasts, said he doesn't
    consider the ads "an intrusion in the game," but "a benefit to
    the viewers because we utilize the clock more than we did in the
    past."  The game clock now appears around 25 times per game on
    TV, as opposed to 15 times last year (Tim Kiska, DETROIT NEWS,
    10/13).
    

    Print | Tags: Detroit Red Wings
  • MARKETPLACE ROUND-UP

         THE SPORTING NEWS gives a "high five" to the Padres, who
    started a college-funding program called "Padres Scholars," with
    players contributing more than $60,000 and Owner John Moores and
    Larry Luccino matching it. The "total will help bring a minimum
    of 25 $5,000 scholarships each year" (THE SPORTING NEWS, 10/16
    issue)....The Patriots will hold ten non-contact youth football
    camps in each New England state except Vermont on Oct. 21-22 in
    conjunction with the NFL and North American Sports Camp.  For a
    $50 fee, players receive a football, t-shirt, graduation ceremony
    at Foxboro Stadium and instruction from former NFL players and
    coaches.  The Patriots are the test site for the pilot program
    (BOSTON GLOBE, 10/12)....US West Cellular, in coordination with
    their sponsorship deals with the Sonics, Jazz, Nuggets, Suns and
    Trailblazers has completed production of a TV spot with an NBA
    star from each of the five teams.  US West will also use the
    players for "in-market" promos.  The players include Detlef
    Schrempf, David Benoit, Dale Ellis, Elliot Perry, and Cliff
    Robinson (Pro Serve)....Florida-based ii inc. has set up a 900
    number designated as the "I Hate U. Line."  For 99 cents, touch-
    tone callers can vent frustration toward the Florida Gators, the
    FSU Seminoles or the Miami Hurricanes by voting for the most
    hated team.  After a week of service, Miami has nearly 50% of the
    "hate" votes ("Scorecard," SPORTS ILLUSTRATED, 10/16 issue)....In
    reacting to the Rockets new logo and floor last night, many fans
    brought up the 70's disco/Dr. J movie, "The Fish That Saved
    Pittsburgh."  Rockets Fan Stanley Isen: "I thought the funnies
    came out on Sunday" (HOUSTON CHRONICLE, 10/13)....The ad campaign
    for the Sacramento Kings was created by Runyon Saltzman &
    Einhorn. They developed 12 30-second spots; nine on TV and three
    on radio.  In four TV spots, three women discuss the Kings ticket
    game packs over lunch at a deli, and five of the TV spots
    highlight Kings VP/Basketball Ops Geoff Petrie playing hoops in a
    darkened Arco Arena, speaking on basketball fundamentals
    (Kings)....Last night's "MacNeil/Lehrer News Hour" examined
    Ticketmaster and "The battle to beat the high cost of tickets to
    major sports and entertainment events."  Part of the piece looked
    at the process Mariners fans had to go through to get playoff
    tickets ("MacNeil/Lehrer News Hour," PBS, 10/13).
    

    Print | Tags: Carolina Hurricanes, Denver Nuggets, Gale Force Holdings, Houston Rockets, NBA, New England Patriots, NFL, Phoenix Suns, San Diego Padres, Seattle Mariners, Sports Illustrated, Ticketmaster, Time Warner, US West/Qwest, Utah Jazz, Vulcan Ventures
  • NEWS FROM "ADWEEK": WHY DOES A BUM HAVE TO WATCH HIS WEIGHT?

         Former Oilers Coach Bum Phillips has been signed to promote
    a new line of low-fat sandwich meats for Houston-based Blue
    Ribbon.  In TV spots this month, Phillips says, "Can you believe
    it?  They're trying to make an old Bum like me watch his weight?"
    Another spot will feature Phillips with his wife, Debbie.  It was
    created by The Cohen Group in Houston (ADWEEK, 10/9 issue).
         DAYTONA ACCOUNT: Orlando-based Fry/Hammon/Barry has become
    the first agency of record for the $1M ad account of Daytona USA,
    a motorsports attraction in Daytona, FL.  The 50,000 square foot
    Daytona USA is under construction next to Daytona International
    Speedway.  It will "allow guests to perform live pit stops and
    design their own race cars via computers."  It is owned by the
    International Speedway Corp., "which owns several race tracks
    around the country and is also the sanctioning body for NASCAR
    racing" (Katy Eckmann, ADWEEK, 10/9 issue).
         THOU HAS NO FEAR: No Fear, the marketer of "attitude wear,"
    has begun to speak with some ad agencies around the country. No
    Fear has handled most of its advertising in house. Michael Moore,
    No Fear's VP/Marketing, said they are looking for "a creative
    partner as it sets its sights on becoming a leading brand of
    athletic wear."  Moore: "Our core communications have surrounded
    what some people call 'extreme' sports. (But) one of our primary
    goals is to establish a clear link between No Fear and major
    league sports" (Kathy Taylor, ADWEEK, 10/9 issue).
         LIVE AND DIE IN L.A.: L.A. Gear of Santa Monica, CA has
    named Dailey & Associates, L.A. to handle a print ad campaign for
    '96 aimed at women. TBWA Chiat/Day, Venice, resigned from the
    account last week (AD AGE ONLINE, 10/13).
    

    Print | Tags: Edmonton Oilers, Int'l Speedway Corp., NASCAR
  • REPLICA CO. FOLDS LEAVING MANY FANTASY PLAYERS OUT OF LUCK

         Replica Co., a MA-based company that ran sports fantasy
    leagues and stock games, closed their doors this week,
    "blindsiding thousands of avid football fans who'd paid up to
    $100 each" to play the rotisserie game, according to David
    Halbfinger of the BOSTON GLOBE.  A top exec at Replica said the
    company closed "after tiring of interrupted losses," and Peter
    Petras, Dir of Business Development said a series of
    "misjudgments and external factors dealt Replica its fatal blow."
    The firm had recently invested in its internet project on the
    World Wide Web and had projections of gaining up to 6,000 fantasy
    players from the internet by the start of the NFL season.
    Petras: "We got less than 1,000 -- let me just say that."
    Overall, only 12,000 players -- less than half of what management
    expected -- signed up to play (BOSTON GLOBE, 10/13).  The game
    drew a national following with weekly updates in USA TODAY's
    sports section. Complaints from "all over the country" are coming
    into the MA Attorney General's office as players "have little
    chance" of receiving refunds (BOSTON HERALD, 10/13).
    

    Print | Tags: NFL
  • TWO FOR TWO. NO, NOT ANOTHER MCDONALD'S PROMO

         NBC Sports, the NFL and Sears will join for the nationwide
    "Two for Two Championships Sweepstakes" this month.  Consumers
    will be able to enter the sweepstakes at NBC Sports themed
    licensed apparel areas at Sears.  The winner receives trips to
    the AFC Championship Game and to Super Bowl XXX in Phoenix
    provided by the NFL. The sweeps is used to promote the new
    "centralization of Sears' men's licensed sports apparel into one
    NBC Sports-themed location" and will be supported during NBC
    programming in October and November.  All 800 stores carry NBC
    Sports products and apparel manufactured by AJD, Pro Player,
    Champion, Salem, and Sports Specialties. A similar NBA
    Sweepstakes is planned for the Spring (NBA).
    

    Print | Tags: NBA, NBC, NFL, Sears
  • VIDEO STORYBOARD ANNUAL ENDORSEMENT LIST TO BE RELEASED

         The "widely watched ranking of TV endorsers" put out by
    Video Storyboard Tests in New York that test the celebrity
    endorsement appeal of sports stars was previewed by Kevin Goldman
    of the WALL STREET JOURNAL.  Michael Jordan remains No. 1 for the
    seventh time in eight years, while Shaquille O'Neal moves from
    No. 3 to No. 2.  Joe Montana "returns to the list at No. 3 with
    endorsements for Sega and Hanes."  Video Storyboard Test
    President David Vadehra attributes Montana's "comeback to his
    retirement from football."  The sports list this year is 100%
    male.  Last year, Nancy Kerrigan ranked No. 2 on the list (WALL
    STREET JOURNAL, 10/12). Vadehra on O.J. Simpson's likelihood of
    appearing on the Celebrity Endorser List: "No more commercials
    for 'the Juice', he's just too controversial" ("ET," 10/12).
    

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