SBD/12/The Back Of The Book

TWO OF AD AGE'S TOP TEN LISTS

     The following figures are all for 1994 (AD AGE, 9/27).
     NETWORK TV BUYERS             BEER BRANDS  MKT SHR   AD $
     Procter & Gamble   $680.9M    Budwesier     20.7%   $96.6M
     General Motors      509.4     Bud Light      8.3     61.8
     Philip Morris       424.3     Miller Lite    7.9     58.6
     PepsiCo             349.6     Coors Light    6.4     59.4
     Ford                349.0     Busch          4.3     20.1
     Johnson & Johnson   292.9     Miller GD      3.5     69.5
     Kellogg             270.2     Natural Light  3.5      0.1
     AT&T                258.7     Milw's Best    2.8      0.0
     McDonald's          227.5     Miller Hi Life 2.7      2.7
     Chrysler            207.5     Busch Lite     2.1      0.0
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