SBD/12/The Back Of The Book

Print All
  • TWO OF AD AGE'S TOP TEN LISTS

         The following figures are all for 1994 (AD AGE, 9/27).
         NETWORK TV BUYERS             BEER BRANDS  MKT SHR   AD $
         Procter & Gamble   $680.9M    Budwesier     20.7%   $96.6M
         General Motors      509.4     Bud Light      8.3     61.8
         Philip Morris       424.3     Miller Lite    7.9     58.6
         PepsiCo             349.6     Coors Light    6.4     59.4
         Ford                349.0     Busch          4.3     20.1
         Johnson & Johnson   292.9     Miller GD      3.5     69.5
         Kellogg             270.2     Natural Light  3.5      0.1
         AT&T                258.7     Milw's Best    2.8      0.0
         McDonald's          227.5     Miller Hi Life 2.7      2.7
         Chrysler            207.5     Busch Lite     2.1      0.0
    

    Print | Tags: Anheuser Busch, ATT, General Motors, McDonalds, PepsiCo, Procter and Gamble
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug