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Published October 12, 1995
The Celtics will move their radio broadcasts to WRKO-AM from all-sports WEEI. The switch assures the team will have all preseason, regular season games, and any post-season games on one outlet. Spencer Ross and Cedric Maxwell will be the broadcast team (Celtics)....TBS's coverage of the UAW-GM 500 Sunday from Charlotte received a 3.4 rating, "Turner's highest rating in seven years of covering the race" (Michael Hiestand, USA TODAY, 10/12)...NESN will cover 18 AHL games this season in a Friday Night game of the week package (NESN)....ESPN's Extreme Games will return to Rhode Island in June '96 (ESPN)....Procter & Gamble Co. and Gatorade have signed on as charter sponsors of the NewSport TV network in multi-year deals. Both sponsors will receive multiple 30-second spots, logo placement on NewSport's Scorebox, program billboards, and other areas (NewSport)....CBS Inc. reported a 43% drop in third-quarter net income on "slightly higher profits." Lower ratings were cited as a reason (WALL STREET JOURNAL, 10/12). NEWSDAY reports CBS' poor start to the fall season (prime time ratings are off 19% from last year) could cause millions in make-goods to advertisers (NEWSDAY, 10/12).