All NFL Partners See Week 13 Sunday Decline Conference Title Game Overnights Lower ESPN Green Lights Celtics-Lakers "30 For 30" Media Notes CBS Has Deal To Stream NFL Games Mavericks Struggling On Court, In TV Ratings LeBron Happy With Latest SI Award "GameDay" Draws Highest Audience Since '07 Media Notes SI Names LeBron Sportsperson Of The Year
Published October 12, 1995
The Celtics will move their radio broadcasts to WRKO-AM from all-sports WEEI. The switch assures the team will have all preseason, regular season games, and any post-season games on one outlet. Spencer Ross and Cedric Maxwell will be the broadcast team (Celtics)....TBS's coverage of the UAW-GM 500 Sunday from Charlotte received a 3.4 rating, "Turner's highest rating in seven years of covering the race" (Michael Hiestand, USA TODAY, 10/12)...NESN will cover 18 AHL games this season in a Friday Night game of the week package (NESN)....ESPN's Extreme Games will return to Rhode Island in June '96 (ESPN)....Procter & Gamble Co. and Gatorade have signed on as charter sponsors of the NewSport TV network in multi-year deals. Both sponsors will receive multiple 30-second spots, logo placement on NewSport's Scorebox, program billboards, and other areas (NewSport)....CBS Inc. reported a 43% drop in third-quarter net income on "slightly higher profits." Lower ratings were cited as a reason (WALL STREET JOURNAL, 10/12). NEWSDAY reports CBS' poor start to the fall season (prime time ratings are off 19% from last year) could cause millions in make-goods to advertisers (NEWSDAY, 10/12).