MLBAM Takes Over NHL Digital Operations Pac-12 Still Chasing Big Ten, SEC Networks HBO's "Hard Knocks" Begins Filming Texans Social Studies: NASCAR's Brett Jewkes James Sues Fox Sports For Discrimination ESPN Criticized For Call From Mets' Bleachers ESPN Won't Continue Airing French Open NBCU Marking Year-Out Date From Rio CBS Revives SportsLine With Pay Site UFC Fight Pass Could Tailor Content To Viewers
Published October 12, 1995
The Celtics will move their radio broadcasts to WRKO-AM from all-sports WEEI. The switch assures the team will have all preseason, regular season games, and any post-season games on one outlet. Spencer Ross and Cedric Maxwell will be the broadcast team (Celtics)....TBS's coverage of the UAW-GM 500 Sunday from Charlotte received a 3.4 rating, "Turner's highest rating in seven years of covering the race" (Michael Hiestand, USA TODAY, 10/12)...NESN will cover 18 AHL games this season in a Friday Night game of the week package (NESN)....ESPN's Extreme Games will return to Rhode Island in June '96 (ESPN)....Procter & Gamble Co. and Gatorade have signed on as charter sponsors of the NewSport TV network in multi-year deals. Both sponsors will receive multiple 30-second spots, logo placement on NewSport's Scorebox, program billboards, and other areas (NewSport)....CBS Inc. reported a 43% drop in third-quarter net income on "slightly higher profits." Lower ratings were cited as a reason (WALL STREET JOURNAL, 10/12). NEWSDAY reports CBS' poor start to the fall season (prime time ratings are off 19% from last year) could cause millions in make-goods to advertisers (NEWSDAY, 10/12).