SBD/12/Sports Media

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  • MEDIA NOTES

         The Celtics will move their radio broadcasts to WRKO-AM from
    all-sports WEEI.  The switch assures the team will have all
    preseason, regular season games, and any post-season games on one
    outlet.  Spencer Ross and Cedric Maxwell will be the broadcast
    team (Celtics)....TBS's coverage of the UAW-GM 500 Sunday from
    Charlotte received a 3.4 rating, "Turner's highest rating in
    seven years of covering the race" (Michael Hiestand, USA TODAY,
    10/12)...NESN will cover 18 AHL games this season in a Friday
    Night game of the week package (NESN)....ESPN's Extreme Games
    will return to Rhode Island in June '96 (ESPN)....Procter &
    Gamble Co. and Gatorade have signed on as charter sponsors of the
    NewSport TV network in multi-year deals.  Both sponsors will
    receive multiple 30-second spots, logo placement on NewSport's
    Scorebox, program billboards, and other areas (NewSport)....CBS
    Inc. reported a 43% drop in third-quarter net income on "slightly
    higher profits."  Lower ratings were cited as a reason (WALL
    STREET JOURNAL, 10/12).  NEWSDAY reports CBS' poor start to the
    fall season (prime time ratings are off 19% from last year) could
    cause millions in make-goods to advertisers (NEWSDAY, 10/12).
    

    Print | Tags: AHL, Boston Celtics, CBS, ESPN, Media, TBS/TNT, Time Warner, Viacom, Walt Disney
  • TBN FORMULA ANGERS FANS, PRODUCES HIGH RATINGS FOR NETS

         Tuesday Night's LCS opener got a ABC 14.6 Nielsen rating,
    the highest LCS rating since the Mets and Dodgers generated a
    16.4 in '88.  The rating is also 29% higher than LCS numbers from
    '93.  In Seattle, the Mariners-Indians drew a 47.9 rating, while
    getting a 45.8 in Cleveland.  Cincinnati drew a 31.6 for the
    Braves-Reds, while Atlanta drew a 30.2 (Prentis Rogers, ATLANTA
    CONSTITUTION, 10/12).
         ABC BURNED BY SPORTS:  NBC placed first in prime-time
    Nielson ratings for the first time in nine weeks, pushing ABC to
    second place.  Tom Bierbaum reports in this morning's VARIETY
    that ABC's loss can be partially blamed on "its weakest Monday
    Night Football telecast of the season," and three nights of
    baseball coverage.  However, Bierbaum notes "the new and
    controversial baseball playoff format managed generally
    competitive prime time numbers. ... Though the week's five game
    average -- a 10.5 rating, 20 share -- equals the previous lowest
    rating for a single playoff baseball telecast since" October '91.
    Then again, Bierbaum writes that "baseball's sagging popularity
    relative to football's is demonstrated by the fact that there's
    only been one 'Monday Night Football' telecast in 15 years (and
    probably ever) lower-rated than any of last week's five playoff
    baseball games" (DAILY VARIETY, 10/12).
         OTHER NOTES:  ABC yesterday took the heat for the decision
    to sign off from Tuesday's Mariners-Indians game and not carry
    extra innings of Reds-Braves.  ABC Sports spokesperson Mark
    Mandel said covering sports "is a great burden on our affiliates
    and we do everything to get them back to their local programming"
    (WASHINGTON POST, 10/12). ....In USA TODAY, Michael Hiestand
    writes MLB should accept the criticism for problems with The
    Baseball Network, not the networks.  Hiestand notes it is "MLB's
    responsibility, not TV's to protect its fans" (USA TODAY, 10/12).
    

    Print | Tags: ABC, Atlanta Braves, Cincinnati Reds, Cleveland Indians, Los Angeles Dodgers, MLB, NBC, New York Mets, News Corp./Fox, Nielsen, Seattle Mariners, Media, Time Warner, Walt Disney
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