SBD/12/Sponsorships Advertising Marketing

VENERABLE ST. ANDREWS GETS IN THE FAST LANE WITH NASCAR

     NASCAR has granted an exclusive license to Saint Andrews
Golf Corp. to own, operate, and manage a series of NASCAR
speedparks nationwide.  The speedparks will operate either as
part of a multi-sport themed "All-American SportsPark" or as an
independent racing facility.  Saint Andrews has also entered into
exclusive deals with MLB and Callaway Golf for the "All-American
SportsPark."  The first facility is scheduled to open late summer
'96 in Irvine, CA, with a site in Las Vegas shortly thereafter.
NASCAR hopes to have eight other facilities open by the end of
'97.   Helping the project is Harris Production Services, which
will be overall producer of the Las Vegas project, Ellerbe Becket
Inc., which will assist in the design and development of the
parks, and EME Entertainment Design, which will oversee the
created and conceptual designs (NASCAR).
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Related Topics:

Callaway Golf, MLB, NASCAR

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