'Dega To Remove Allison Grandstand France Trying To Improve NASCAR Product MMF: Ways To Attract A New Audience Rick Allen Named NBC's Lead NASCAR Voice MMF: Compelling Digital Content A Necessity NBC Adds Jeff Burton As NASCAR Analyst MMF: Johnson Reflects On Early Days Of His Brand Exposure Value Up For Jimmie Johnson Stewart To Grace NASCAR Video Game Cover Talladega Reducing Capacity To 80,000
SBD/12/Sponsorships Advertising Marketing
Published October 12, 1995
Logo changes are still taking place in the minor leagues, one year into the 1-in-3-year rule, the directive by the MLBP and the National Association of Professional Baseball Leagues which limits the number of times a team could revise its artwork to once every three years, except in the case of relocation of new parent club. For '96, 27 minor league baseball teams have requested logo or nickname changes (USA TODAY'S BASEBALL WEEKLY, 10/10 issue)....Hockey on Wheels in Santa Monica, CA is looking for sponsors of its '96 national roller hockey tour starting next spring. Sponsorships include on-site signage, product promotion and demonstration opportunities and range from $5,000-60,000. Team Marketing Systems of Venice, CA, handles (AD AGE, 10/9 issue)....NASCAR Racing ranks at No. 8 on INTERACTIVE WEEK's Top 20 CD-ROMS (INTERACTIVE WEEK, 10/9 issue)....Stores in the Chicago area that sell Northwestern merchandise have "been deluged with calls from across the nation" since the football team's surprising start (N.Y. TIMES, 10/12).