Fanatics Lands NASCAR's At-Track Merch Sales Joe Gibbs Racing Signs Stanley Black & Decker Chicagoland Looks To Build Interest Nationwide Expands Earnhardt Sponsorship Xfinity To Title Sponsor NASCAR's Secondary Series Sponsors Sticking By Tony Stewart Comcast-NASCAR Deal To Be Announced ISC Tracks Could Face Further Seating Reductions Darlington Change Highlights '15 NASCAR Schedule Ortho To Sponsor Biffle's RFR No. 16
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SBD/12/Sponsorships Advertising Marketing
Published October 12, 1995
Logo changes are still taking place in the minor leagues, one year into the 1-in-3-year rule, the directive by the MLBP and the National Association of Professional Baseball Leagues which limits the number of times a team could revise its artwork to once every three years, except in the case of relocation of new parent club. For '96, 27 minor league baseball teams have requested logo or nickname changes (USA TODAY'S BASEBALL WEEKLY, 10/10 issue)....Hockey on Wheels in Santa Monica, CA is looking for sponsors of its '96 national roller hockey tour starting next spring. Sponsorships include on-site signage, product promotion and demonstration opportunities and range from $5,000-60,000. Team Marketing Systems of Venice, CA, handles (AD AGE, 10/9 issue)....NASCAR Racing ranks at No. 8 on INTERACTIVE WEEK's Top 20 CD-ROMS (INTERACTIVE WEEK, 10/9 issue)....Stores in the Chicago area that sell Northwestern merchandise have "been deluged with calls from across the nation" since the football team's surprising start (N.Y. TIMES, 10/12).