SBD/12/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Logo changes are still taking place in the minor leagues,
one year into the 1-in-3-year rule, the directive by the MLBP and
the National Association of Professional Baseball Leagues which
limits the number of times a team could revise its artwork to
once every three years, except in the case of relocation of new
parent club.  For '96, 27 minor league baseball teams have
requested logo or nickname changes (USA TODAY'S BASEBALL WEEKLY,
10/10 issue)....Hockey on Wheels in Santa Monica, CA is looking
for sponsors of its '96 national roller hockey tour starting next
spring.  Sponsorships include on-site signage, product promotion
and demonstration opportunities and range from $5,000-60,000.
Team Marketing Systems of Venice, CA, handles (AD AGE, 10/9
issue)....NASCAR Racing ranks at No. 8 on INTERACTIVE WEEK's Top
20 CD-ROMS (INTERACTIVE WEEK, 10/9 issue)....Stores in the
Chicago area that sell Northwestern merchandise have "been
deluged with calls from across the nation" since the football
team's surprising start (N.Y. TIMES, 10/12).
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