Sources: Sprint Shelves NASCAR "Experience" Sprint Dropping NASCAR Title Sponsorship After '16 Rizzo Mad After Harper No-Show At Nats' Fan Fest LPGA Finishes Season On High Note All Nippon To Title Sponsor LPGA Major LPGA Releases '15 Schedule LPGA Legends, Symetra Tours Combine For Event PGA Tour's Mississippi Stop Liking New Date Nats Honor Fans With 10th Anniversary Campaign McGladrey Extends PGA Tour Deal
SBD/12/Sponsorships Advertising Marketing
GOLF NOTES: DALY SIGNS CLUB DEAL; BIG SCREEN EXPOSURE
Published October 12, 1995
John Daly has signed a seven-year deal with United Sports Technologies, Inc., a Fort Worth-based producer of golf clubs, according to the FT. WORTH STAR-TELEGRAM. Although figures were not disclosed, UST VP/Marketing Richard George said the deal is the "most lucrative contract among PGA Tour competitors." UST is the one of the largest suppliers of graphite shafts to Wilson Sports Goods, and Daly has been playing with UST shafts since '92 (FT. WORTH STAR-TELEGRAM, 10/12). MIAMI SLICE? Don Johnson, who co-stars with Kevin Costner in the upcoming golf movie "Tin Cup," has reportedly "demanded that he wear Como Sport apparel for the film," according to GOLF WORLD. Cobra Golf, who manufactures Como, is said to have shipped a "large order of the apparel to Johnson on the movie set" (GOLF WORLD, 10/6 issue). NEWS & NOTES: HTM, parent company of Head Golf, has been sold to Equity Partners, a group "controlled by the Rothschild family and the Saatchi brothers." Johan Eliasch, "credited with turning adidas around" has been named CEO. The "fate" of Head Golf and top execs "remain uncertain," and Head Golf VP John Hoeflich, who had tried to purchase the golf division with two other Head Golf execs, said, "Everything is on hold until we find out what the owners want to do" (GOLF WORLD, 10/6 issue)....The Titleholders golf tourney will return to the LPGA Tour next year as The Sprint Titleholders Championship. It will be held at the LPGA International in Daytona Beach, FL, and will replace the Sprint Championships (AD AGE ONLINE, 10/12)....Walters Golf Management was unsuccessful in trying to lure a Senior PGA Tour event to St. Louis (ST. LOUIS POST-DISPATCH, 10/9).