SBD/12/Sponsorships Advertising Marketing

GOLF NOTES: DALY SIGNS CLUB DEAL; BIG SCREEN EXPOSURE

     John Daly has signed a seven-year deal with United Sports
Technologies, Inc., a Fort Worth-based producer of golf clubs,
according to the FT. WORTH STAR-TELEGRAM.  Although figures were
not disclosed, UST VP/Marketing Richard George said the deal is
the "most lucrative contract among PGA Tour competitors."  UST is
the one of the largest suppliers of graphite shafts to Wilson
Sports Goods, and Daly has been playing with UST shafts since '92
(FT. WORTH STAR-TELEGRAM, 10/12).
     MIAMI SLICE?  Don Johnson, who co-stars with Kevin Costner
in the upcoming golf movie "Tin Cup," has reportedly "demanded
that he wear Como Sport apparel for the film," according to GOLF
WORLD.  Cobra Golf, who manufactures Como, is said to have
shipped a "large order of the apparel to Johnson on the movie
set" (GOLF WORLD, 10/6 issue).
     NEWS & NOTES:  HTM, parent company of Head Golf, has been
sold to Equity Partners, a group "controlled by the Rothschild
family and the Saatchi brothers."  Johan Eliasch, "credited with
turning adidas around" has been named CEO.  The "fate" of Head
Golf and top execs "remain uncertain," and Head Golf VP John
Hoeflich, who had tried to purchase the golf division with two
other Head Golf execs, said, "Everything is on hold until we find
out what the owners want to do" (GOLF WORLD, 10/6 issue)....The
Titleholders golf tourney will return to the LPGA Tour next year
as The Sprint Titleholders Championship.  It will be held at the
LPGA International in Daytona Beach, FL, and will replace the
Sprint Championships (AD AGE ONLINE, 10/12)....Walters Golf
Management was unsuccessful in trying to lure a Senior PGA Tour
event to St. Louis (ST. LOUIS POST-DISPATCH, 10/9).
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