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CONVERSE GOES FROM "HEAD- T0-TOE" IN NEW LOOK FOR SCHOOLS
Published October 12, 1995
Converse unveiled their new collegiate "head-to-toe" programs with Kentucky and Arkansas. The programs, developed in conjunction with Converse coaches Rick Pitino and Nolan Richardson, are called Kentucky Cons Blue and Arkansas Muscle and offer coordinating footwear and uniforms. The teams debut their new looks on February 11, when the Wildcats meet the Razorbacks in a CBS game prior to the NBA All-Star Game. Converse President Mickey Bell said the programs were developed "to offer two preeminent basketball programs a unique look that would set them apart on the court." Cons Blue was created specifically for Kentucky and incorporates "denim access" into both the uniform and shoe design. The Cons Blue shoe has a suggested retail price of $75.00, and authentic and replica versions of apparel will be available in retail outlets. A 30-second ad featuring Pitino will debut February 11 and run through mid-March. The "Muscle" program for Arkansas includes a swirl which is incorporated into the footwear and apparel and will also be available (Converse). Arkansas was outfitted by Apex last year. A Converse spokesperson told THE DAILY that plans exist to introduce another new line of uniforms and footwear for both schools for the '96-97 season. The "head-to-toe" program is another entry into college athletics for Converse. Their "Voltage" line will debut later this month at Georgia, Nebraska, Minnesota, Oklahoma, South Carolina, and New Mexico. That look has a zig-zag graphic designed in school colors (THE DAILY).