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BULLS TICKETS FEATURED ON THE EXCHANGE; NBA TEAM NEWS
Published October 12, 1995
A commercial for the Bulls filmed last week on the floor of the Chicago Mercantile Exchange is a key part of their new ad campaign, according to George Lazarus of the CHICAGO TRIBUNE. The spot features Jack Sandner, Chair of the Merc, surrounded by traders and ends with one "trader holding up two tickets to a Bulls game." The spot is part of the Bulls' new TV campaign by DiMeo Rosen Partners that runs with the tagline, "The Most Valuable Ticket in Town." The campaign will have three different ads and premier in November. This was only the second time in recent history that filming has been done on the floor of the Mercantile Exchange, and Lazarus calls it "a pretty clever idea, especially with the trading bit." Bernie DiMeo, agency President: "We want to treat the ticket as an object of mystical quality" (CHICAGO TRIBUNE, 10/11). CHECK PLEASE: Key Bank of Washington is offering their customers and Sonic fans checks bearing the team's logo. The exclusive deal with the team also includes a Sonics Visa card with no annual fee. Deborah Smith, Senior VP/Marketing for Key Bank, said the amount invested to "secure the agreement was private," but she added the bank is looking for 7,000 new credit card sales as a result of upcoming promotions. Key Bank holds the naming rights to the Sonics' remodeled home (Graham Fysy, TACOMA NEWS TRIBUNE, 10/12). TOTAL ACCESS: The Raptors's ticket for their November 3 debut -- which resembles a backstage pass -- is "destined to become a collectors item" (TORONTO STAR, 10/12). CAN'T MAKE THE CHAMPS HAPPY: After criticizing their new uniforms last week, Rockets players "were slightly more reserved" when asked about the new floor at The Summit. The floor, with a "rocket blasting off" from the lower sideline towards center court, and other new aspects, was designed by the Rockets in conjunction with the NBA's Creative Services Department. Sam Cassell: "I don't know what's going on in the middle of the court. But, hey, it's not my living room." Ex-CBA player Chucky Brown said it wasn't the worst floor he's seen: "We were in Harrisburg (PA) for a game, and there was dirt right underneath the floor. The Rodeo had been in town the night before, and they just put the court down on top of the dirt" (HOUSTON CHRONICLE, 10/12).