SBD/12/Sponsorships Advertising Marketing

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         A commercial for the Bulls filmed last week on the floor of
    the Chicago Mercantile Exchange is a key part of their new ad
    campaign, according to George Lazarus of the CHICAGO TRIBUNE.
    The spot features Jack Sandner, Chair of the Merc, surrounded by
    traders and ends with one "trader holding up two tickets to a
    Bulls game."  The spot is part of the Bulls' new TV campaign by
    DiMeo Rosen Partners that runs with the tagline, "The Most
    Valuable Ticket in Town."  The campaign will have three different
    ads and premier in November.  This was only the second time in
    recent history that filming has been done on the floor of the
    Mercantile Exchange, and Lazarus calls it "a pretty clever idea,
    especially with the trading bit."  Bernie DiMeo, agency
    President:  "We want to treat the ticket as an object of mystical
    quality" (CHICAGO TRIBUNE, 10/11).
         CHECK PLEASE:  Key Bank of Washington is offering their
    customers and Sonic fans checks bearing the team's logo.  The
    exclusive deal with the team also includes a Sonics Visa card
    with no annual fee.  Deborah Smith, Senior VP/Marketing for Key
    Bank, said the amount invested to "secure the agreement was
    private," but she added the bank is looking for 7,000 new credit
    card sales as a result of upcoming promotions.  Key Bank holds
    the naming rights to the Sonics' remodeled home (Graham Fysy,
         TOTAL ACCESS:  The Raptors's ticket for their November 3
    debut -- which resembles a backstage pass -- is "destined to
    become a collectors item" (TORONTO STAR, 10/12).
         CAN'T MAKE THE CHAMPS HAPPY:  After criticizing their new
    uniforms last week, Rockets players "were slightly more reserved"
    when asked about the new floor at The Summit.  The floor, with a
    "rocket blasting off" from the lower sideline towards center
    court, and other new aspects, was designed by the Rockets in
    conjunction with the NBA's Creative Services Department.  Sam
    Cassell: "I don't know what's going on in the middle of the
    court.  But, hey, it's not my living room."  Ex-CBA player Chucky
    Brown said it wasn't the worst floor he's seen:  "We were in
    Harrisburg (PA) for a game, and there was dirt right underneath
    the floor.  The Rodeo had been in town the night before, and they
    just put the court down on top of the dirt" (HOUSTON CHRONICLE,

    Print | Tags: Chicago Bulls, Houston Rockets, Maple Leaf Sports and Entertainment, NBA, Toronto Raptors, Visa

         Converse unveiled their new collegiate "head-to-toe"
    programs with Kentucky and Arkansas.  The programs, developed in
    conjunction with Converse coaches Rick Pitino and Nolan
    Richardson, are called Kentucky Cons Blue and Arkansas Muscle and
    offer coordinating footwear and uniforms.  The teams debut their
    new looks on February 11, when the Wildcats meet the Razorbacks
    in a CBS game prior to the NBA All-Star Game.  Converse President
    Mickey Bell said the programs were developed "to offer two
    preeminent basketball programs a unique look that would set them
    apart on the court."  Cons Blue was created specifically for
    Kentucky and incorporates "denim access" into both the uniform
    and shoe design. The Cons Blue shoe has a suggested retail price
    of $75.00, and authentic and replica versions of apparel will be
    available in retail outlets.  A 30-second ad featuring Pitino
    will debut February 11 and run through mid-March.  The "Muscle"
    program for Arkansas includes a swirl which is incorporated into
    the footwear and apparel and will also be available (Converse).
    Arkansas was outfitted by Apex last year.  A Converse
    spokesperson told THE DAILY that plans exist to introduce another
    new line of uniforms and footwear for both schools for the '96-97
    season.  The "head-to-toe" program is another entry into college
    athletics for Converse.  Their "Voltage" line will debut later
    this month at Georgia, Nebraska, Minnesota, Oklahoma, South
    Carolina, and New Mexico.  That look has a zig-zag graphic
    designed in school colors (THE DAILY).

    Print | Tags: CBS, Converse, NBA, Viacom

         John Daly has signed a seven-year deal with United Sports
    Technologies, Inc., a Fort Worth-based producer of golf clubs,
    according to the FT. WORTH STAR-TELEGRAM.  Although figures were
    not disclosed, UST VP/Marketing Richard George said the deal is
    the "most lucrative contract among PGA Tour competitors."  UST is
    the one of the largest suppliers of graphite shafts to Wilson
    Sports Goods, and Daly has been playing with UST shafts since '92
         MIAMI SLICE?  Don Johnson, who co-stars with Kevin Costner
    in the upcoming golf movie "Tin Cup," has reportedly "demanded
    that he wear Como Sport apparel for the film," according to GOLF
    WORLD.  Cobra Golf, who manufactures Como, is said to have
    shipped a "large order of the apparel to Johnson on the movie
    set" (GOLF WORLD, 10/6 issue).
         NEWS & NOTES:  HTM, parent company of Head Golf, has been
    sold to Equity Partners, a group "controlled by the Rothschild
    family and the Saatchi brothers."  Johan Eliasch, "credited with
    turning adidas around" has been named CEO.  The "fate" of Head
    Golf and top execs "remain uncertain," and Head Golf VP John
    Hoeflich, who had tried to purchase the golf division with two
    other Head Golf execs, said, "Everything is on hold until we find
    out what the owners want to do" (GOLF WORLD, 10/6 issue)....The
    Titleholders golf tourney will return to the LPGA Tour next year
    as The Sprint Titleholders Championship.  It will be held at the
    LPGA International in Daytona Beach, FL, and will replace the
    Sprint Championships (AD AGE ONLINE, 10/12)....Walters Golf
    Management was unsuccessful in trying to lure a Senior PGA Tour
    event to St. Louis (ST. LOUIS POST-DISPATCH, 10/9).

    Print | Tags: Acushnet, LPGA, PGA Tour, Sprint, Washington Nationals, Wilson Sporting Goods

         Logo changes are still taking place in the minor leagues,
    one year into the 1-in-3-year rule, the directive by the MLBP and
    the National Association of Professional Baseball Leagues which
    limits the number of times a team could revise its artwork to
    once every three years, except in the case of relocation of new
    parent club.  For '96, 27 minor league baseball teams have
    requested logo or nickname changes (USA TODAY'S BASEBALL WEEKLY,
    10/10 issue)....Hockey on Wheels in Santa Monica, CA is looking
    for sponsors of its '96 national roller hockey tour starting next
    spring.  Sponsorships include on-site signage, product promotion
    and demonstration opportunities and range from $5,000-60,000.
    Team Marketing Systems of Venice, CA, handles (AD AGE, 10/9
    issue)....NASCAR Racing ranks at No. 8 on INTERACTIVE WEEK's Top
    20 CD-ROMS (INTERACTIVE WEEK, 10/9 issue)....Stores in the
    Chicago area that sell Northwestern merchandise have "been
    deluged with calls from across the nation" since the football
    team's surprising start (N.Y. TIMES, 10/12).

    Print | Tags: NASCAR

         The NHL and the NHLPA announced the worldwide launch of NHL
    PowerPlay, a jointly licensed consumer magazine.  The
    publication, called the "official magazine of the NHL players and
    teams," is set to debut November 1 and will be available through
    newsstands, subscription, select book clubs, specialty offers and
    in certain arenas.  Projected readership is 1.5 million.  The
    magazine will have player profiles, interactive features, trivia,
    and other info on the league on and off the ice.  Each issue will
    also include a "one-on-one" interaction section with the players
    in a "Be a Player" special, a continuation of the NHLPA's "Be A
    Player" magazine.  Published by Quarton Group, NHL PowerPlay will
    be offered on a quarterly basis (NHL/NHLPA).

    Print | Tags: NHL

         Although Advanta has offered to sponsor the U.S. Indoor
    Men's tennis tournament at the CoreStates Spectrum for the next
    ten years and IMG has agreed to run the event, the Philadelphia
    Indoor Tennis Corp. "is resisting," according to the PHILADELPHIA
    DAILY NEWS.  Tournament Dir Tom Gowen said the group "is
    concerned about area youth tennis programs continuing to receive
    proceeds from the tournament" and that the money Advanta is
    offering "isn't enough."  Another condition "bothering"
    tournament officials is IMG's involvement.  Gowen:  "Without the
    condition that IMG run (the tournament), the deal would have been
    done a long time ago" (Bill Fleischman, PHILADELPHIA DAILY NEWS,

    Print | Tags: IMG

         NASCAR has granted an exclusive license to Saint Andrews
    Golf Corp. to own, operate, and manage a series of NASCAR
    speedparks nationwide.  The speedparks will operate either as
    part of a multi-sport themed "All-American SportsPark" or as an
    independent racing facility.  Saint Andrews has also entered into
    exclusive deals with MLB and Callaway Golf for the "All-American
    SportsPark."  The first facility is scheduled to open late summer
    '96 in Irvine, CA, with a site in Las Vegas shortly thereafter.
    NASCAR hopes to have eight other facilities open by the end of
    '97.   Helping the project is Harris Production Services, which
    will be overall producer of the Las Vegas project, Ellerbe Becket
    Inc., which will assist in the design and development of the
    parks, and EME Entertainment Design, which will oversee the
    created and conceptual designs (NASCAR).

    Print | Tags: Callaway Golf, MLB, NASCAR
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