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FOX, CBS NOW ELIGIBLE TO ENTER INTO NEGOTIATIONS WITH MLB
Published October 10, 1995
MLB can now open negotiations with Fox and CBS after ABC and NBC let Monday's deadline pass without exercising their exclusive negotiating rights on a new TV rights deal, according to Richard Sandomir of the N.Y. TIMES. Giants Exec VP Larry Baer, a member of MLB's TV committee: "This will be an active week." Baer said that the owners' goal is a new deal by month's end (N.Y. TIMES, 10/10). ESPN is still in its exclusive negotiating period for cable channels (Rudy Martzke, USA TODAY, 10/10). In Sunday's N.Y. TIMES, Phillies President Bill Giles outlines the likely post-season package under the new deal: National prime-time coverage of the divisional series Tuesday-Monday, with no Thursday off and staggered starts; 13 other games in the afternoon or late night on cable or the nets; Wednesday, Saturday and Sunday starts at 1pm, 4 pm, 7pm, and 9 or 10pm. The LCS would also have full coverage, but Giles was not sure whether there would be some cable involved. Giles, on afternoon games: "We're willing to take less to market the game. Exposing more quality players is of equal importance to money" (Richard Sandomir, N.Y. TIMES, 10/9). In Boston, Jack Craig reports, "It was anticipation of the furor over dividing LCS coverage that prompted baseball to announce last Wednesday that all post-season games will be on television for everyone next season" (BOSTON GLOBE, 10/8). M'S-YANKEES BOOSTS RATINGS: Sunday's Mariners-Yankees Game 5 did a 13.4 for ABC in Nielsen overnights, after a 10.4 on Saturday and a 12.4 on Friday. Jack Craig notes, "It may signify nothing, but the largest audience of the five nights of baseball's divisional coverage was on Sunday, when Yankees- Mariners became a national game" (BOSTON GLOBE, 10/10). Sunday's game drew a local 23.2 rating and 36 share in New York, with more than half of NYC TV sets tuned into the final 15 minutes (Josef Adallan, N.Y. POST, 10/10).