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SBD/10/Sponsorships Advertising Marketing
FLYING PENGUINS? TEAM LOOKS TO SPREAD THEIR WINGS WITH USAIR
Published October 10, 1995
The Penguins have inked a three-year marketing agreement with USAir to "create spontaneous and continuous synergies," according to Steve Ryan, CEO of Pittsburgh Sports Associates. Promotions will be created for USAir's "blue chip accounts" featuring Penguins players and team sponsors as well as ticket buyers. These will include team and corporate travel as well as advertising in Penguins and USAir media packages. The deal also provides over 6,000 square feet of in-arena logo and signage advertising. This will also feature two ceiling logos which a team release calls the "largest single Scotchpin graphic images every displayed in the world" (Penguins).