RAIDERS RETURN NOT GREETED WITH ENTIRELY OPEN ARMS

     Sunday's Raiders victory over Seattle was blacked out in the
Bay Area, as there were more than 6,000 seats unsold for Sunday's
game (Oakland Football Marketing Association).  Columnist C.W.
Nevius blames PSLs and poor advertising for the shortfall at the
box office.  Nevius writes the ad campaign implied "that you must
show a tattoo at the gate to be admitted," and that the OFMA sold
the idea of games at the "warm, fuzzy Oakland Coliseum" as if it
were "a halfway house for psychos" (S.F. CHRONICLE, 10/10).
Columnist Ann Killian notes the high prices don't help (SAN JOSE
MERCURY NEWS, 10/9).  The Raiders added 5,000 bleacher seats
behind the visitor's bench, which Seahawks QB Rick Mirer called
"a hostile environment" (TACOMA NEWS TRIBUNE, 10/9).