SBD/8/The Back Of The Book

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  • ESPN CHILTON SPORTS POLL: MAJORITY FOLLOWING CAL'S STREAK

         508 respondents (U.S. adults age 12+) were interviewed on
    August 30 and asked about the Ripken streak.
    HOW INTERESTED ARE YOU IN RIPKEN'S CONSECUTIVE GAME STREAK?
         Very interested               12%
         Somewhat interested           22
         A little bit interested       21
         Not at all interested         44
         HAS STREAK INCREASED OR DECREASED INTEREST IN BASEBALL?
         Increased a lot       4%      Decreased a little       8%
         Increased a little   16       Decreased a lot          8
         No impact            62
    

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  • THE SPORTS BUSINESS DAILY "PURE PLAY" STOCK TICKER

                                                  52-WEEK
    COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
    Bos. Celtics   BOS  25 1/4   +1/8  25      24 1/2  19 3/4    3500
    Cobra Golf     CBRA 32 1/2   -7/8  34      41 1/2  20      469200
    Converse       CVE   6 1/8   +1/8   6 1/8  12 5/8   5 3/8   20700
    Callaway Golf  ELY  15 5/8   +3/8  15 1/2  20 1/8  11 1/4 2086500
    Fila           FLH  35 1/8   -3/8  35 1/4  34 1/2  14 3/4   16500
    Sport Supply   GYM  12 3/4   +1/8  12 1/2  16 5/8   9 1/4   16500
    L.A. Gear      LA    2 5/8     0    2 3/4   8 1/4   2 1/8   42400
    Nike           NKE  91 1/4   -7/8  92      96 3/4  58 1/8  383500
    Rawlings       RAWL  9 1/2   +5/8   8 7/8  14 3/4   7 1/2   12300
    Reebok         RBK  34 1/2   -1/4  34 1/2  40 1/4  31 1/8  149000
    Russell Athl.  RML  27 5/8   -1/4  28      32 5/8  26 1/2   14100
    Sportmart      SPMT  9 1/4   -1/8   9 3/8  19       7 3/4   36000
    Starter        STA   7 1/8   -1/8   7 1/8  11 1/2   6 1/4   31200
    Topps          TOPP  5 7/8     0    5 7/8   7 1/4   4 1/8  126700
    Sports Auth.   TSA  28 1/2     0   28 5/8  30 1/4  16 1/4    8000
    

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  • THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

         TODAY:  Major League Baseball attendance through Sept. 6.
    NOTE:  Since the number of games played has surpassed last year's
    total, the +/- figures are now based on the average attendance,
    not total, as in previous weeks.
    NL     HOME    '95 ATTENDANCE        '94 ATTENDANCE       AVG.
    TEAM   DATES   AVG.     TOTAL        AVG.     TOTAL      CHANGE
    ATL     65   35,476   2,305,961    47,023   2,539,240     -  24%
    CHI     54   27,848   1,503,778    31,814   1,706,385     -  12%
    CIN     61   26,388   1,609,673    31,628   1,897,681     -  16%
    COL^    59   46,874   2,265,588    58,598   3,281,511     -  20%
    FLA     57   23,894   1,361,986    32,838   1,869,355     -  27%
    HOU     62   19,445   1,205,579    26,460   1,561,136     -  26%
    LA      63   37,714   2,375,999    41,444   2,279,355     -   9%
    MTL     59   19,236   1,134,909    24,543   1,276,250     -  21%
    NYM     60   18,331   1,099,841    22,144   1,151,471     -  17%
    PHI     59   29,993   1,769,580    39,500   2,290,971     -  24%
    PIT     57   13,479     768,276    20,375   1,171,751     -  34%
    SD      62   14,141     876,747    16,734     953,857     -  15%
    SF      65   17,128   1,113,343    28,892   1,704,608     -  40%
    STL     60   25,033   1,502,009    34,566   1,864,501     -  27%
    ^  Colorado is playing to a higher capacity at a smaller stadium.
    AL     HOME    '95 ATTENDANCE        '94 ATTENDANCE        AVG.
    TEAM   DATES   AVG.     TOTAL        AVG.     TOTAL      CHANGE
    BALT    62   42,779   2,652,285    46,951   2,535,359     -   8%
    BOS     63   30,307   1,909,328    29,111   1,775,822     +   4%
    CAL     59   23,995   1,415,709    24,010   1,434,905     -   0%
    CHI     61   23,079   1,407,820    32,026   1,697,398     -  27%
    CLE     57   39,635   2,259,193    39,121   1,995,174     +   1%
    DET     61   17,504   1,067,738    20,785   1,184,783     -  15%
    KC      60   18,045   1,082,709    24,570   1,400,494     -  26%
    MIL     59   15,642     922,859    22,650   1,268,399     -  30%
    MIN     65   15,046     978,014    23,704   1,398,565     -  36%
    NYY     61   23,831   1,453,716    29,396   1,675,556     -  18%
    OAK     59   16,978   1,001,674    22,191   1,242,692     -  23%
    SEA     58   19,636   1,138,900    25,086   1,104,206     -  21%
    TEX     62   28,176   1,746,936    40,364   2,503,183     -  30%
    TOR     57   39,585   2,256,340    49,287   2,806,896     -  20%
    

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