SBD/8/Sponsorships Advertising Marketing

BETTER YET, MAKE IT PENNZOIL FOR $10M FOOTBALL BUY

     Pennzoil has begun a $10M+ fall campaign with a TV buy
"across every installment of ABC's Monday Night Football
throughout the season," according to AD WEEK.  The spots feature
rebate offers on Pennzoil products and discounts at Jiffy Lube
(AD WEEK, 9/45 issue).
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Related Topics:

ABC, Pennzoil, Walt Disney

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