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SBD/8/Sponsorships Advertising Marketing
BETTER YET, MAKE IT PENNZOIL FOR $10M FOOTBALL BUY
Published September 8, 1995
Pennzoil has begun a $10M+ fall campaign with a TV buy "across every installment of ABC's Monday Night Football throughout the season," according to AD WEEK. The spots feature rebate offers on Pennzoil products and discounts at Jiffy Lube (AD WEEK, 9/45 issue).