Nike Signs Mariota To Endorsement Deal Reebok Rolling Out New Fitness Campaign Bright Nike Apparel Turns Heads At Aussie Open Nike Breaks Out Bright Colors At Aussie Open Univ. Of Florida Extends Nike Deal Through '24 UFC's Conor McGregor Inks Deal With Reebok Nike's Coin Toss Ad Goes Viral On Twitter Reebok Stands Behind Jones After Positive Test Nike Unveils Uniforms For CFP Championship Knight Exerts Influence On Oregon Athletics
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BADGERS PUT FOOTBALL SPONSORSHIP OUT TO BID
Published September 8, 1995
The "lure of the ubiquitous Nike swoosh" is causing controversy in "places once thought to be a little more benign than pro football," according to Michael Hunt of the MILWAUKEE JOURNAL SENTINEL. Three officials from the Univ. of Wisconsin will travel to meet with Nike officials on September 26 and "discuss a possible partnership between the shoe company and the esteemed school." School officials will also meet with delegations from Reebok and Converse, with each possibly offering to supply the Badgers with uniforms and a cash payment, probably somewhere in the $4-$5M range over a period of six or seven years. But the plan isn't popular with everybody. Wisconsin AD Vince Sweeney said "there's no question it could be controversial." With the department "solidly in the black," Sweeney says they "may reject all offers if the chancellor's office and athletic board object" (MILWAUKEE JOURNAL SENTINEL, 9/7).