USOC Extends Nike Deal Through '20 Patriots' Nike Shoe Goes On Sale Monday Iverson Protests Nike Tribute Shoe Nike Terminates Adrian Peterson's Contract LeBron James' New Nike Spot Was Shot In Secrecy Nike Forecasts Growth In Sale Of Women's Apparel Adidas Mulling Reebok Sale Overseas Group Launching Bid To Buy Reebok Converse Suing Over Chuck Taylor Copycats Nike Sees 3D Printing As Innovative Tool
SBD/8/Sponsorships Advertising Marketing
BADGERS PUT FOOTBALL SPONSORSHIP OUT TO BID
Published September 8, 1995
The "lure of the ubiquitous Nike swoosh" is causing controversy in "places once thought to be a little more benign than pro football," according to Michael Hunt of the MILWAUKEE JOURNAL SENTINEL. Three officials from the Univ. of Wisconsin will travel to meet with Nike officials on September 26 and "discuss a possible partnership between the shoe company and the esteemed school." School officials will also meet with delegations from Reebok and Converse, with each possibly offering to supply the Badgers with uniforms and a cash payment, probably somewhere in the $4-$5M range over a period of six or seven years. But the plan isn't popular with everybody. Wisconsin AD Vince Sweeney said "there's no question it could be controversial." With the department "solidly in the black," Sweeney says they "may reject all offers if the chancellor's office and athletic board object" (MILWAUKEE JOURNAL SENTINEL, 9/7).