Arizona To Only Take In $500K From Nike Extension Brands Activating Around U.S. Open Across N.Y. Nike Dragged Into Armstrong-Gov't Dispute Clemson Extends Apparel Deal With Nike Nike, Adidas Continue Shoe Push In Asia Nike To Open All-Jordan Store In Chicago Michigan FB To Don Jumpman Logo Jordan's Publicist Details Sponsorship Business Vera Bradley Unveils New Collegiate Line Symmonds Missing Worlds Over Nike Dispute
SBD/8/Sponsorships Advertising Marketing
BADGERS PUT FOOTBALL SPONSORSHIP OUT TO BID
Published September 8, 1995
The "lure of the ubiquitous Nike swoosh" is causing controversy in "places once thought to be a little more benign than pro football," according to Michael Hunt of the MILWAUKEE JOURNAL SENTINEL. Three officials from the Univ. of Wisconsin will travel to meet with Nike officials on September 26 and "discuss a possible partnership between the shoe company and the esteemed school." School officials will also meet with delegations from Reebok and Converse, with each possibly offering to supply the Badgers with uniforms and a cash payment, probably somewhere in the $4-$5M range over a period of six or seven years. But the plan isn't popular with everybody. Wisconsin AD Vince Sweeney said "there's no question it could be controversial." With the department "solidly in the black," Sweeney says they "may reject all offers if the chancellor's office and athletic board object" (MILWAUKEE JOURNAL SENTINEL, 9/7).