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SBD/8/Sponsorships Advertising Marketing
ANNOUNCEMENT OF NEW WTA SPONSOR THIS WEEKEND?
Published September 8, 1995
"Rumors are circulating" at the U.S. Open that the WTA Tour will announce a major sponsor, possibly by the tournament's end on Sunday, according to the TAMPA TRIBUNE. Three companies are reportedly in discussions with the WTA, including Finnish-based Nokia and Corel, an Ontario computer software company that currently sponsors the Champions Tour. Monica Seles' return to the WTA Tour and the "subsequent high visibility ... is considered a reason a deal my be forthcoming" (TAMPA TRIBUNE, 9/8).