SBD/8/Sponsorships Advertising Marketing

ANNOUNCEMENT OF NEW WTA SPONSOR THIS WEEKEND?

     "Rumors are circulating" at the U.S. Open that the WTA Tour
will announce a major sponsor, possibly by the tournament's end
on Sunday, according to the TAMPA TRIBUNE. Three companies are
reportedly in discussions with the WTA, including Finnish-based
Nokia and Corel, an Ontario computer software company that
currently sponsors the Champions Tour. Monica Seles' return to
the WTA Tour and the "subsequent high visibility ... is
considered a reason a deal my be forthcoming" (TAMPA TRIBUNE,
9/8).
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