SBD/8/Leagues Governing Bodies


     Cowboys Owner Jerry Jones' quest to divest himself and his
team from the revenue-sharing requirements in regards to NFL
Properties continues to elicit strong opinions.  This morning,
more NFL owners, several columnists and Jones' old friend, former
Cowboys Coach Jimmy Johnson, weigh in.
     IN HOUSTON, NFL writer John McClain writes, "Before this
season, Jones was just a sideshow, the P.T. Barnum of the NFL, a
tireless, shameless self-promoter with an insatiable appetite for
publicity. ... Some Cowboy observers say Jones wants the league
to file a lawsuit against him so his attorneys -- and those from
PepsiCo and Nike -- will have an opportunity to break the NFL
Properties contract that expires in 2004" (HOUSTON CHRONICLE,
     IN NEW YORK, columnist Phil Mushnick -- who calls Jones a
"bombastic, me-firsting showoff" and compares him to Don King and
Donald Trump -- writes, "If Mr. Jones does not wish to
participate in the NFL's profit-sharing system; if he no longer
wishes to be a team player and insists upon making his own, more
profitable deals, the NFL should not fight him, it should pave
the way to accommodate him; now and forever" (N.Y. POST, 9/8).
     IN CHICAGO, Andrew Gottesman & Don Pierson write, "By
generating sponsorship dollars that are not shared among all 30
league teams, Jones is injecting some capitalism into an industry
that traditionally has been run by socialism" (CHICAGO TRIBUNE,
     IN PHILADELPHIA, columnist Rich Hofmann writes, "Jones is
threatening the NFL's very foundation."  While Eagles Owner Jeff
Lurie withheld comment on the Jones deals, Eagles VP Joe Banner
said, "We're not totally socialist around here."  Hofmann reports
that Banner "makes the case that what Jerry Jones is doing isn't
all bad.  He says that teams throughout the league currently have
a problem, a problem in defining exactly what they can and can't
do in terms of marketing themselves locally.  Banner figures this
might lead to a clearer definition.  The Eagles, Banner said,
also believe that more money could be generated leaguewide if
more of the marketing decisions were made locally."  Hofmann
disagrees warning of what could happen to lower-revenue teams if
"economic power becomes the key determinant in the future of the
     ON TV:  After taping HBO's "Inside the NFL," Jimmy Johnson
criticized Jones for making the Nike announcement during the
"Monday Night" game.  Johnson:  "That's just Jerry.  He's gonna
do everything possible to make every dollar he can make. ... The
other owners are able to still make a profit and abide by league
guidelines.  He does it because he wants to make more money"
(N.Y. POST, 9/8).  HBO's Chris Collinsworth said a Deion Sanders
signing by the Cowboys "spells the end of the salary cap as we
know it.  I don't think there is any question at all that there
is some sort of triangular relationship between Nike and the
Dallas Cowboys and Deion Sanders" ("Inside the NFL," HBO, 9/7).
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