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SBD/8/Leagues Governing Bodies
EVERYONE'S GOT AN OPINION ON JERRY JONES
Published September 8, 1995
Cowboys Owner Jerry Jones' quest to divest himself and his team from the revenue-sharing requirements in regards to NFL Properties continues to elicit strong opinions. This morning, more NFL owners, several columnists and Jones' old friend, former Cowboys Coach Jimmy Johnson, weigh in. IN HOUSTON, NFL writer John McClain writes, "Before this season, Jones was just a sideshow, the P.T. Barnum of the NFL, a tireless, shameless self-promoter with an insatiable appetite for publicity. ... Some Cowboy observers say Jones wants the league to file a lawsuit against him so his attorneys -- and those from PepsiCo and Nike -- will have an opportunity to break the NFL Properties contract that expires in 2004" (HOUSTON CHRONICLE, 9/8). IN NEW YORK, columnist Phil Mushnick -- who calls Jones a "bombastic, me-firsting showoff" and compares him to Don King and Donald Trump -- writes, "If Mr. Jones does not wish to participate in the NFL's profit-sharing system; if he no longer wishes to be a team player and insists upon making his own, more profitable deals, the NFL should not fight him, it should pave the way to accommodate him; now and forever" (N.Y. POST, 9/8). IN CHICAGO, Andrew Gottesman & Don Pierson write, "By generating sponsorship dollars that are not shared among all 30 league teams, Jones is injecting some capitalism into an industry that traditionally has been run by socialism" (CHICAGO TRIBUNE, 9/8). IN PHILADELPHIA, columnist Rich Hofmann writes, "Jones is threatening the NFL's very foundation." While Eagles Owner Jeff Lurie withheld comment on the Jones deals, Eagles VP Joe Banner said, "We're not totally socialist around here." Hofmann reports that Banner "makes the case that what Jerry Jones is doing isn't all bad. He says that teams throughout the league currently have a problem, a problem in defining exactly what they can and can't do in terms of marketing themselves locally. Banner figures this might lead to a clearer definition. The Eagles, Banner said, also believe that more money could be generated leaguewide if more of the marketing decisions were made locally." Hofmann disagrees warning of what could happen to lower-revenue teams if "economic power becomes the key determinant in the future of the NFL" (PHILADELPHIA DAILY NEWS, 9/7). ON TV: After taping HBO's "Inside the NFL," Jimmy Johnson criticized Jones for making the Nike announcement during the "Monday Night" game. Johnson: "That's just Jerry. He's gonna do everything possible to make every dollar he can make. ... The other owners are able to still make a profit and abide by league guidelines. He does it because he wants to make more money" (N.Y. POST, 9/8). HBO's Chris Collinsworth said a Deion Sanders signing by the Cowboys "spells the end of the salary cap as we know it. I don't think there is any question at all that there is some sort of triangular relationship between Nike and the Dallas Cowboys and Deion Sanders" ("Inside the NFL," HBO, 9/7).