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  • ORLANDO LOOKS TO LURE CORPORATE DOLLARS WITH OLYMPIC EVENTS

         There are over 150 sports commissions in the U.S. which face
    the everyday challenge of luring sporting events to their
    community.  The Orlando Area Sports Commission recently made a
    bold bid to lure the Buccaneers from Tampa as a way to boost the
    area's sports persona.  Although that bid may fail, the OASC has
    been busy securing events for the future.  Commission President
    Randy Johnson told THE SPORTS BUSINESS DAILY that one of their
    strategies "is to create the feel that we are on the doorstep of
    the Olympics, because in fact, we are."  Johnson said Orlando is
    "one of five cities that will actually have Olympic games held
    within their city" -- soccer in July '96.  Other Olympic-related
    events planned for the Orlando area include the Handball National
    Junior Olympics in December and the USA Olympic Boxing team in
    June for a 10-day training camp.  Johnson said they may also bid
    to bring Dream Team III to train and play an exhibition game in
    Orlando.
         PRIVATE MONEY: Johnson also addressed the challenges in
    attracting private and corporate financing.  Johnson:  "One of
    the tests or quantifiers of success in the eyes of public funders
    is if we have ignited the interest of our private, corporate
    community. ... What they are asking us to do is to get our
    private corporations more and more involved, and it is a great
    concept, even though our operating cost will always need to be
    publicly funded. ...  I have made the commitment that within five
    years we will have spending parity with private vs. public
    funding.  I think that is a very reachable and reasonable goal"
    (THE DAILY).
    

    Print | Tags: Law and Politics, Tampa Bay Buccaneers
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