SBD/7/Sports Media

SONY HALTS SALES OF DIRECT SATELLITE DISHES

     Sony Corp. has "halted sales" of its 18-inch digital
satellite dish systems "following a rash of consumer complaints,"
according to the WALL STREET JOURNAL.  A spokesperson for the
company confirmed that shipments had stopped in August.  The
problems involve picture reception.  The spokesperson estimated
the number of their affected consumers at 2.5% and said they
expect to have a solution "quickly."  This summer, Sony joined
Thomson's RCA brand as the sole dish manufacturers in the market
(Jeffrey Trachtenberg, WALL STREET JOURNAL, 9/7).  The JOURNAL's
"Heard on the Street" column notes that GM's Hughes Electronics
stock jumped last year on the expected success of DirecTV and its
NFL "Sunday Ticket" package.  But slower sales this summer had
some investors wonder whether they had "miscalculated the long-
term outlook for DirecTV."  However, August brought 85,000 new
subscribers (July showed 50,000) and some still believe DirecTV
will be in 1.3 million homes by the end of '95 (Susan Putnam,
WALL STREET JOURNAL, 9/7).
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